Tomorrow People

NOVEMBER 21, 2017

Real-time is the next frontier in the advancing journey of a content marketing strategy. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. that made our content marketing strategy a success this past year. How Link Building Management Will Change in 2013 & Beyond.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. 20 Best Marketing Conferences 2013. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June (I’m speaking in NYC). Photo Source.

Conference 100

Conference Planning Best Practices Forrester 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. The 25 Best Slideshare Presentations of 2013.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Webbiquity

DECEMBER 11, 2013

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Cox Business ). Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

JULY 31, 2018

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. The post 4 Ways Small Businesses Can Take on Behemoths and Win appeared first on Marketing Insider Group.

Small Business Marketing 152

Small Business Marketing Business Amazon Google 152

KoMarketing Associates

JANUARY 16, 2013

For many, January is a time to dust off last year’s list of resolutions and get a strategy in place for the new year. This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

JULY 16, 2013

Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? Strategy'

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

B2B Marketing Traction

OCTOBER 18, 2012

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. Do you plan to outsource marketing in 2013?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. 6 Marketing Trends to Watch in 2013: New Research. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs. Via Feedblitz.

PointClear 120

PointClear B2B Marketing Trends B2B 120

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Webbiquity

DECEMBER 16, 2013

Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Looking back, I realize how much stress that strategy caused.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

The Forward Observer

OCTOBER 27, 2023

Master the event planning strategies and actions that make the greatest impact. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Unforgettable” by Phil Mershon appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Martech

JANUARY 4, 2024

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Step 2: Listen and Compare.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 404 Inbound Link Cleanup. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 404 Inbound Link Cleanup. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hinge Marketing

NOVEMBER 5, 2020

Add the current pandemic to the mix, and it almost feels like anyone’s guess when it comes to what it will take to win new business. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Cost 124

Cost Business Sample Pricing 124

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. However, personalizing at scale can be a daunting task for any business. However, personalizing at scale can be a daunting task for any business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). What does your business need to do with AI? Email: Business email address Sign up now Processing. Available resources. What’s your budget?

Marketing AI 103

Marketing AI Paid Search Agency Generation Enterprise Management 103

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Vidyard

FEBRUARY 11, 2013

A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers. It’s about big ideas, inspirations and thoughts on where video is today, where it’s going, how it’s changing the way we live our lives and how we do business.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 8 Key Business Takeaways From Yahoo! Each month an enormous amount of content is published on marketing. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. a truly good SEO strategy cannot be without a technical piece. Link Building Search Engine Marketing Blog Social Media Strategies' Bing did not show indexing and ranking behavior.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

NOVEMBER 20, 2020

SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. Founded in 2013, SMACT works as a leading management and enterprise IT services company. They must also be using Oracle Cloud, PeopleSoft or the Oracle E-Business Suite (using Technologies).

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. So this is further proof of the rise of content marketing as a topic for social business strategy. Social Media'

Business 100

Business Social Media Content Act-On 100

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. million in 2010 to $230 million in 2013. Timothy Snow – Founder of Snow Solutions. Location: Hollywood, California. WHICH INFLUENCER MARKETING INFLUENCERS INFLUENCE YOU?

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137