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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97
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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. According to Business 2 Community , the average lifespan for a website is 1.5 To enhance current SEO rankings for important keywords.

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7 Ways Even Smart Marketers Can Mess Up Their SEO

Hubspot

If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. Consider the alternative: engaging in some not-so-great black hat SEO. Why does quality content matter for your SEO?

SEO 28
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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions

Hubspot

While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues?

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

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How to Survive Google's Pending Panda Update

Hubspot

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. In your SEO, that is.). Or webmasters may just be trying to win in the SERPs through a little trickery instead of good old fashioned elbow grease. Probably not.

Google 28