User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Hubspot
JANUARY 4, 2021
Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings.
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