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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

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24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained. Three out of four consumers say a business has never communicated with them online in a way that felt too personalized or invasive. Evergage ). 90% of U.S. Statista ). Evergage ).

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How to Calculate ROI in Marketing [Free Excel Templates]

Hubspot

If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. but what about customizing the PowerPoint slides to fit your business?

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. According to Business 2 Community , the average lifespan for a website is 1.5 Top-performing keywords in terms of rank, traffic, and lead generation.