accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Helps create a sense of urgency. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Posted by MiriamEllis.

Google 65

Google Tools Business Work Management 65

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Optimize your site with location-based keywords. And of course, use lots of location-specific keywords.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Need proof? What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo How Has Sourcing Changed? His reasoning? The short answer: Everyone is online.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. The information that automated services use to collect data – resumes, job descriptions, etc. We compiled a few tips that can help you stand out in today’s crowded recruiting landscape. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Social listening.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. The impact of voice search marketing is not only limited to consumer-based business. Focus on the Keywords Used in Voice Searches: The pattern of queries changes in the case of voice search when compared to text-based search.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Method and Metric

OCTOBER 2, 2019

By optimizing for multiple platforms, you will ensure your business reaches a larger audience and gains their trust, and will continue to rank well if Google changes its algorithm. Spell it out – Keywords. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy. Who uses Bing? 50% are female.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. According to Business 2 Community , the average lifespan for a website is 1.5 Bounce rate.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. Call a Business. Visit the Business Locally. Another area where Google is improving their services is for Remarketing. The first will help businesses that are using the location ad extension.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. My point here is: B2C and e-commerce businesses (usually) have way more opportunities in SEO than B2B, especially in terms of search traffic.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

The Lead Agency

AUGUST 6, 2018

However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

seo.co

NOVEMBER 17, 2020

Your domain name says a lot about your business. And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. In 2013, there were a total of 147.1 billion valuation for the entire Cars.com business.

Domain 69

Domain Automation Pricing Price 69

NuSpark Consulting

DECEMBER 16, 2015

On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update. The impact of that algorithm change was largest on small businesses. The trend toward increasing importance to SEO is only growing with “mobile-geddon”.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

SmartBug Media

NOVEMBER 7, 2019

In short, although email marketing automation has helped streamline lead follow-up, it's not intelligent, so the next step for marketers is to take this convenient and, frankly, awesome tool and turn it into something helpful — for both companies and their prospects. What is their typical pain point in trying to grow their business?

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Hubspot

SEPTEMBER 19, 2018

Google has been slowly but consistently moving its search engine ranking algorithm to focus more on the intent of a person's search and less on "exact keyword matching," the term it's known by in the SEO industry. We're holding this hearing to help inform consumers and to determine where the federal government may need to assert itself."

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 All of which is to say -- people searching online for local services is now more prevalent than ever before. Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Valasys

AUGUST 29, 2019

As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Focus on the Keywords being Used in Voice Searches : . Speed is the primary reason people prefer voice searches.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. We’ll help you get started. It’s a way to reward high-value customers in a feature highly visible to the business community. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. 10 Social Media Tips to Get More Business Value From Twitter. And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Keyword Stuffing. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Content Optimization: Keywords and Key Word Phrases. Like all kinds of internet marketing campaigns, content optimization plays an important role in helping search engine spiders evaluate the relevancy of your content in any given search. Promote Your Business with Mobile Ads.

Practices 48

Practices SEO Best Practices Mobile Marketing 48

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Many businesses have ways to measure the cost per subscriber, or cost per lead.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

SEPTEMBER 17, 2013

Constitution , Catcher in the Rye , Thus Spoke Zarathustra , your website, and your business. What descriptors, what keywords, what phrases? So, the more you dig around to see how other people — both within and outside your organization — describe you, your company, products, and services, the better.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Hubspot

FEBRUARY 24, 2020

For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. Meanwhile, Safari and Firefox, which have blocked third-party cookies since 2013 , come in a distant second and third place, respectively. They LOVE cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. But how would I? I wonder why?

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Vidyard

SEPTEMBER 24, 2014

They’re being social: In 2013 there were 1.73 They’re searching for products and services: 46% of searchers now use mobile exclusively to research. To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Content Standard

APRIL 12, 2019

Remember when Netflix was just a mail-order DVD rental service? A decade later, the business had evolved into a streaming platform with a wide-ranging catalog of third-party content. Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. Google may always reign supreme, but when it comes to navigating search engines to benefit your business, you have to weigh all of your options.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227