Hubspot

APRIL 1, 2018

It's a visual piece of content that sits at the top of your Page. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. When people arrive at your Facebook Page, where do you think they first look?

Template 101

Template Facebook Guidelines Banners 101

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Take the time to look at top businesses and influencers in your industry. Evaluate what other content is doing, take note of what you like, and set out to do it better. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 6, 2013

Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! ASOS (@ASOS) January 30, 2013. Gogo (@Gogo) February 5, 2013. Animate & Create (@animatecreate) February 4, 2013. Glynis Citarelli(@sweetshotphoto) February 4, 2013.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. 10 Social Media Tips to Get More Business Value From Twitter. And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JULY 25, 2018

Maybe, but this experience is closer than you think, thanks to the rise of IoT, or Internet of Things , which creates a network between internet-connected physical devices. Beacons, first introduced by Apple in 2013 , are small Bluetooth devices that send alerts to smartphones based on location proximity. Swirl Networks Inc.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Display ad viewability rates did not budge between 2013 and 2014. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Strategic-IC

FEBRUARY 20, 2018

Sponsored InMail users can make the most of LinkedIn’s diverse network intelligence to target the most appropriate audience for them.”. According to LinkedIn, Sponsored InMails are a way to “Send personalized messages to the people who matter most to your business”. Make sure promoted content remains relevant! Notification.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JANUARY 15, 2014

It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Here are eight notable apps to help your day and business run better. Here are eight notable apps to help your day and business run better. 5 stars, 11/2013. 5) HubSpot. 1) Signals. 1) Signals.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

JUNE 24, 2013

the social network that is widely used for sending scandalous pictures between hook-up buddies just launched a new product for kids under 13. B2B Decision-Makers Want In-Depth Content. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. So let''s get to it!

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. White hat SEO consists of creating quality content and a better overall user experience for people visiting your site.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Template: Determine Your 2013 Marketing Goals.

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

FEBRUARY 14, 2024

framework, the “N” in FAN, which stands for “networking.” Developing this top-tier fan can only benefit the business. Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. Ackerman recommends using her F.A.N.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Hubspot

JUNE 4, 2013

Sort of an Egg McMuffin, but made out of content. Google+ is now the second most popular social network among U.S. Apple is rumored to be thinking about maybe possibly planning to launch an ad exchange, Business Insider definitively reports. So far Apple’s iAd business hasn’t set the world on fire. 1) Vine on Android.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 24, 2013

C''mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MAY 5, 2014

But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. Networking isn''t just for extroverts, right? Okay, disclaimer.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

DECEMBER 11, 2014

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. Shopify did the same thing with e-commerce, creating an affordable platform for small businesses selling online. What’s in it for them?

Paid Search Agency 28

Paid Search Agency Marketing Management Advertising Agencies Marketing & Strategy 28

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. But there's another option that can be a hidden gem for your online business.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

JANUARY 29, 2014

To read more content like this, subscribe to the Inbound Insiders section. It means you’re a big fish in a pool of prospects searching for valuable information that could help them grow their businesses. With that many adults on social networks, it doesn''t seem like they''ll be going away anytime soon. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

OCTOBER 11, 2018

If you doubt beacon technology's power, you shouldn't -- Swirl Networks Inc. found over 70% of shoppers say beacon-triggered content and offers increased their likelihood to purchase in-store. Brick-and-mortar stores aren't the only businesses that can benefit from beacon technology. What is beacon technology?

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

SEPTEMBER 24, 2013

Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post , The New York Times , and other major media channels all provide recommended content for users. Others worry that personalization will lead to a narrower perspective and trap content consumers in a limited "filter bubble.". We research.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). These new terms will take effect on January 19, 2013. Don’t overlook Twitter as a way to attract customers to your business! So Come All Ye Bloggers !

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

FEBRUARY 26, 2014

The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? While LinkedIn didn''t intend users to spam their network with a bunch of duplicate content, some people could still do exactly that. What does LinkedIn say?

Linkedin 28

Linkedin Domain SERP Content 28

Optinmonster

NOVEMBER 27, 2023

Of course, finding those copywriting templates takes time, which is the one thing most busy marketers and small businesses don’t have. Email Subject Line Templates For marketers, email subject lines are just as important as headlines for other content. Then check out this list from HubSpot.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

JULY 14, 2013

Last Tuesday, Google+ made it easier for your content to spread on the social network. With this new feature, you''ll have more opportunities to extend your content''s reach. Of course, you''ll still need to create top-notch content for this feature to kick in in the first place. Marketers, let''s get pumped!

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

DECEMBER 20, 2011

Oh good, another social network/website/app thingy. Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. Not everyone should be on every social network.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28