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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Larger companies often gather themselves into silos.

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. And so now there is a social business imperative. Change or die!

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. As Neil Patel points out, expanding your business “almost always requires a larger team.” Even if yours is a B2B company, emotion comes into play. Expand your team to handle the larger content workload.

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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. In 2020, like most businesses around the world, AGL found itself facing a pandemic crossroads. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth.

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. We have to provide value.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. Grant Grigorian (@GrantG9) November 4, 2013. “We

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. ROI questions affect nearly every aspect of business, and content marketing is no exception.