The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

JANUARY 17, 2013

And it’s that end goal, the business objective, that should be the true measuring stick for the year. What business processes are you hoping to improve? Lead nurturing is a means to an end, a program in the service of a goal. Ask yourself: why lead nurturing? What sales and marketing metrics are you hoping to impact?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100