Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 19, 2013

With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. If you are in B2B advertising, you cannot ignore LinkedIn.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

DECEMBER 22, 2011

While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. — Mike Volpe (@mvolpe) November 7, 2013. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

OCTOBER 29, 2013

An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!

Statistics 100

Statistics Banner Ads Stats Sample 100