Biznology

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. Personal branding as a way of life.

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2013: The Year of Internet Marketing Basics

Biznology

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. That’s my basic thoughts for success for 2013. Photo credit: Wikipedia.

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What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013.

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Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? She specializes on the topic of small business tips and resources.

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Does mobile search work for your business?

Biznology

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. Much, much harder.

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Changing Needs and Changing Audiences|Episode 2|Matt Montgomery, Trustees of Reservations

Biznology

About Matt Montgomery: Matt Montgomery joined The Trustees in 2013 as the organization’s first Chief Marketing Officer. Each year, more than 2 million people visit our reservations, 250,000 people participate in our more than 5,000 programs and events, and volunteers contribute over 50,000 hours of assistance in all aspects of our work.

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Do best practices really exist in the realm of Social Business?

Biznology

If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013).