Biznology

JANUARY 15, 2015

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Today only 6% of Millennials trust advertising (source: Edelman research).

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 21, 2015

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Today, only 6% of Millennials trust advertising (source: Edelman research). Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

nDash

JANUARY 6, 2021

Their PeopleCloud product suite combines identity, data science, and technology solutions that put customers in full control of their customer relationships. Building a Content Marketing Discipline at Epsilon. Building that platform and strategy.”—Dan Epsilon faced this exact problem in 2018. to ‘how can I help you?’.

Work Management 52

Work Management Marketing Management Verticals Thought Leadership 52

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It took a lot of work. All its workflows are about building value and trust with new leads. But Jay could only hold back his entrepreneurial ambitions for so long.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

ConvertKit

OCTOBER 21, 2020

5: Work In Progress by Jay Clouse. Well, the truth is you can launch an email newsletter and start building your community —even without a fancy marketing team. That way, subscribers can easily respond to questions and share their thoughts—and you can build a stronger relationship with subscribers. I get it: you’re busy.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “It extends beyond a financial product-based relationship.” And over a dozen full-time Jyskebank.tv

Work Management 84

Work Management Storytelling Marketing Management Examples 84

ActiveDEMAND

JUNE 14, 2017

The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Bear in mind this is more than a one-time pitch; you need to build your story across multiple channels amidst today’s rapidly-evolving marketing landscape.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

KoMarketing Associates

FEBRUARY 9, 2016

It supports larger brand-building strategies. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build. IBM Watson: How it Works. Feels genuine and authentic. Enlightens – gives the viewer a bit to chew on.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Schubert B2B

OCTOBER 31, 2017

How it Works. Why it Works. No matter how much advertising we bombard people with, one thing holds true — people trust people over companies, and UGC leverages that. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

How it Works. Why it Works. No matter how much advertising we bombard people with, one thing holds true — people trust people over companies, and UGC leverages that. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Contently

MARCH 28, 2017

. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” According to von Brachel, the amount of choice available to customers in the digital age means firms must offer relevant, valuable content to build relationships.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. B2B marketers might be reluctant to invest in e-commerce solutions because of relationships they have with distributors and resellers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Hubspot

DECEMBER 11, 2018

If you’ve ever came across Tim Ferriss’ iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background while you sleep. In some cases, a network is not necessary, but some companies choose to work with a network to add a layer of trust.

Paid Content 75

Paid Content Work Management Planning Marketing Management 75

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. It took a lot of work. All its workflows are about building value and trust with new leads. But Jay could only hold back his entrepreneurial ambitions for so long.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Martech Advisor

NOVEMBER 7, 2019

To refresh painful memories: Target in 2013, Equifax in 2017, Marriott in 2018, and Capital One just a few months back. These prominent hacks hobbled consumer trust and increased general industry worry about future breaches. Martech pros should consider how they make those relationships apparent to customers.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Exo B2B

APRIL 11, 2019

Her work has also been published in numerous publications including The Guardian, Huffington Post, The Content Marketing Institute and others. She has been the global CMO at Siegel+Gale since 2013. Two of the books, Trust Agents and The Impact Equation , were written in collaboration with Chris Brogan. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

SnapApp

NOVEMBER 14, 2012

For B2B marketers, for example, the most trusted content marketing tactic is in-person events with a 67% trust rating. But although events do result in some information exchanges, the primary benefit of this tactic is relationship building. Perhaps there's something more at work behind the scenes.

B2B Marketing 48

B2B Marketing Content Marketing B2B Content 48

ConvertKit

MARCH 25, 2020

It's almost as much time as we spend working. Here are a few reasons you should be using video on your landing pages: Video helps visitors develop trust and familiarity. Every sustainable online business is built on trust—and video is an honest and genuine way of building trust with your audience at scale.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Adobe Experience Cloud Blog

JANUARY 4, 2013

It’s a brand that has provided them value or it is a brand that they know and trust. Marketo: One thing you talk about a lot is the power of direct relationships in regards to social. Mitch: No one is even close to understanding it right, regardless of the fact that we have a place where everyone is fighting for direct relationships.

Social Marketing 48

Social Marketing Paid Search Agency Advertising Agencies Marketo 48

Vidyard

SEPTEMBER 26, 2013

People endorse the brands they feel most connected to, so build that connection with an authentic voice in your content ; be yourself. You just need to make sure you don’t drop the ball in any one particular area and that cohesively, your content works on a whole. Customers can smell a fish when your content isn’t genuine.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Build up the good intent and the trust before you start dropping links and using all that cheesy marketing copy your advertising team keeps feeding you. Virtual relationships are real relationships.

Astroturfing 80

Astroturfing Social Media Practices Media 80

Hinge Marketing

JANUARY 26, 2016

Growing up in a post-war era, they are committed, hard working and responsible. For them, referrals and personal relationships are the only type of marketing. They started work offline and were the first to work online. It also contributes to how we attract and retain talent that can deliver on work sold.

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

Martech

MARCH 4, 2024

The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources.

Rules 120

Rules CAN-SPAM Phishing Work Management 120

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. It cuts through the noise and conveys trust, friendliness, and a sense of humanness. The best part is, you don't need any SEO expertise -- it all just works on its own.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Content Standard

JULY 20, 2016

A street experiment in 2013 in which people tried to give away money to pedestrians—no strings attached—found that it was a more difficult undertaking than expected. It’s like the dating game: you approach cautiously, you allow defenses to go down, you develop a trust, and then you strike! Might as well shred that money, right?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Content Marketing Planning 40

Content Standard

OCTOBER 22, 2016

.” Handley talked about our collective history, and how we can build marketing programs to last, elevating marketing within our organizations. Take these tips to heart: You can’t check every box look at the data and make some assumptions about what might work. Some works.” Building Partner Strategies.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Asking a few trusted clients to test your product can give you valuable insight on key attributes like usability, appearance and performance. Is your company launching a new B2B product?

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. If they’re put together well, these texts can elevate brand awareness and build the trust and credibility needed to help buyers move through the decision-making process.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. If they’re put together well, these texts can elevate brand awareness and build the trust and credibility needed to help buyers move through the decision-making process.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Hubspot

DECEMBER 17, 2014

Only by individualizing an audience and building authentic connections will a business thrive in the Human Era. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”. Human Era Brands. Source: Adweek.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Content Standard

OCTOBER 10, 2023

A decade ago, the term ‘The Goldfish Effect’ was coined when a study by the National Centre for Biotechnology Information at the US Library of Medicine found that the average human attention span had dropped from 12 seconds in 2000 to eight seconds in 2013—one second less than a goldfish’s.

Marketing & Strategy 84

Marketing & Strategy Top of Funnel Digital Marketing Funnels Distribution 84

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

The quality of work happening everything was something. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. Helping your teams focus on high-value tasks and build stronger customer relationships. I think the U.S.

Lead Ranking 128

Lead Ranking Privacy Creativity Sales Qualified Leads 128

Hubspot

FEBRUARY 12, 2013

Diagnose the “problem,” and your sales team can learn to work effectively with your new inbound leads. What is your boss’ key initiatives for 2013? If you're doing inbound marketing well , you'll be surprised how much these leads trust you and how honest their answers will be. Do build trust. Congratulations!

Top of Funnel 28

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

JANUARY 7, 2013

You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That's why we want to make sure you keep these big picture relationships in mind.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

ConvertKit

APRIL 16, 2021

Realizing that she was missing something after six years of building her business from the ground up, she went back to the basics: her email list. Own the relationship with your audience. ConvertKit helps you build a relationship with your followers and own that connection you make with them through your email list.

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104