Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? But the bottom line is to build and nurture an audience of people with similar interests or goals. Social Selling is finally getting the attention it deserves because social sales people help buyers buy. Who wants to be sold to?

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Stop the automated link building schemes. We can help you with this. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. As the brave content marketing souls seek to build new content supply chains and content curation models, this is causing one very large problem for the marketing organization: our leaders are asking us to sell, sell, sell. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. In some cases, this has led to a subtle shift in perception of the CDP’s purpose: from a system that builds customer profiles, to a system that delivers those profiles to other systems.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that long-term, strategic thinking would be the best approach for building a lasting product that customers loved. Do we pay someone to help us figure this out? Steeped in innovation.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Webbiquity

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ’” Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech

JANUARY 4, 2024

Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. This post unveils 8 business practice takeaways from Mayer’s chat with Salesforce CEO, Marc Benioff, in a keynote fireside chat at last week’s Dreamforce 2013 conference.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way. Quick Takeaways: Conduct a market analysis to identify target segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. This monthly column will help you keep up with the best marketing articles on the web. 12 Scalable Link Building Tactics. This one is for the on-the-ground marketers who are looking for fresh new ways to build website authority. By Jason Acidre, Moz.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. Zambo and his team at AGL needed a partner to help them navigate this period of intense uncertainty.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Marketing Insider Group

MARCH 9, 2020

Saving money whenever you can enables you to stretch your budget even further with revenue-building content. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. This helps us give them more bang for their content marketing buck.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Customer Experience Matrix

APRIL 1, 2013

This consistency is no accident: Infusionsoft managers are quite vocal on their very conscious efforts to build a culture that is committed to helping entrepreneurs and is itself entrepreneurial. It’s a tall order, but there’s some serious missionary zeal at every level, so they might just succeed.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. To drive growth and profitability, there are a few essentials to have in place: the proper strategy, an arsenal of brand-building tools, and a plan to actually build your brand.

Work Management 48

Work Management Marketing Management Service Planning 48

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Crimson Marketing

MAY 23, 2013

We become valuable connectors by making genuine connections with our audience by finding out what exactly is important to them and helping them get it. Honesty is the best way to build relationships of any kind. It helps us build trust. . #2: Connect With Anyone You Want by Giving Value. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Tomorrow People

NOVEMBER 21, 2017

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Helps create a sense of urgency.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Martech

OCTOBER 28, 2021

Sharing your knowledge, seeing your friends, going out after sessions and building a community? Essentially, they stifled the innovation that helped the email industry grow exponentially in its first decade. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. It’s something more like Creative Performance : a prismic mix of the Meaning, Metrics and Mojo you need to build brands, campaigns and performance programs that actually make you money. This has been coming for a long time.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Creativity Ad Agencies 85

ConvertKit

APRIL 11, 2021

Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Fast forward eight years, and we’ve been working to build the best marketing platform for all creators, and that includes you. We’re excited to keep building the creator ecosystem with you.

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

Hinge Marketing

APRIL 30, 2020

Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. It’s not that digital on its own is the secret sauce. The secret sauce is relevance. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Know how your value proposition helps. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Have you come across your own important B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Using Google Maps can be tremendously helpful for your local site. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Smashmouth Marketing

JUNE 1, 2022

While at BAO, Mike was building the category of pay-for-performance appointment setting. 2013 Moved 100% of the company to a virtual, cloud based company. 2013 Moved 100% of the company to a virtual, cloud based company. Then as we started working together, interestingly, we didn’t get along – oil and water.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Michael posts great videos on skill-building. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

AUGUST 4, 2022

I was learning about all these incredible women and I wanted to help tell their stories. I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They needed to start their email list — and build their online presence — from scratch.

A/B testing 95

A/B testing Eye-Tracking Outreach Custom Publishing 95

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Creating personas is helpful because the process combines research, conversions, and data. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Take the time to build that relationship. Understand what their needs are.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109