Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Biznology

JULY 12, 2019

This set the precedent that if a brand name is understood by the public to refer broadly to a category of goods and services rather than that brand’s specific good or service, the company risks losing its trademark. The post A Branding Paradox: Build But Don’t Dominate appeared first on Biznology.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. Since going remote it’s become even more important to connect as much as possible to keep lines of communication open and to build trust especially for our new hires.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. As the brave content marketing souls seek to build new content supply chains and content curation models, this is causing one very large problem for the marketing organization: our leaders are asking us to sell, sell, sell. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? But the bottom line is to build and nurture an audience of people with similar interests or goals. The 20 Best Marketing Conferences of 2013. If you missed any of these posts, check them out. I am listing them in no particular order.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. “When we were building the vodka, we always embraced who Dennis was and what he stood for—good and bad.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Crimson Marketing

FEBRUARY 5, 2013

With 2013 well underway, are you staying ontrack with your online presence? . Don’t: Build a “flashy” mobile website. We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Do: Get a professional website. Read the full article here.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

ConvertKit

AUGUST 17, 2021

And unlike traditional media that covered her music, personal life, or brand, the case study covered her business , with her at the center as the chief executive officer of her company, Parkwood Entertainment. . The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. .

Ad Building 116

Ad Building Business Case Studies Case Study 116

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place. You might call that oxymoronic, if not just plain moronic.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

Build a sustainable business model. According to Accenture research , companies are realizing value from integrating sustainability into their operations and products. That’s why Salesforce and Accenture announced their expanded partnership to help companies embed sustainability into the core of their business.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Seismic

MARCH 18, 2021

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I learned a lot during my journey to build the program from scratch and see it mature. By early 2013, as we moved from the adoption phase to the engagement phase, I learned that starting small was a mistake.

Ad Building 52

Ad Building Sample User-Generated Content Training 52

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. The whole thing can be something of a minefield, so how do you start building yours? Join us as we look at how to build a SaaS marketing budget that’s tailored to you. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. The whole thing can be something of a minefield, so how do you start building yours? Join us as we look at how to build a SaaS marketing budget that’s tailored to you. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Customer Experience Matrix

MARCH 16, 2016

to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. This is where Mariana comes in. Pretty cool, I must say.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that long-term, strategic thinking would be the best approach for building a lasting product that customers loved. Later that week, we met together for our first company retreat together in St.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Webbiquity

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ’” Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Martech

JANUARY 4, 2024

Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. Modus is a spin-off from a digital media production company servicing the medical device industry. ” The Company. Year founded: 2013. I loved it!

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. How do you build a marketing plan to accommodate these changes? Each month an enormous amount of content is published on marketing.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Even if yours is a B2B company, emotion comes into play. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. ZoomInfo is helping us tap into new markets and build a closeable pipeline at scale,” Zambo says. “In

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Customer Experience Matrix

APRIL 1, 2013

This consistency is no accident: Infusionsoft managers are quite vocal on their very conscious efforts to build a culture that is committed to helping entrepreneurs and is itself entrepreneurial. Some companies are too small even for Infusionsoft. Reducing costs is a lower priority. Detailed analysis isn't needed.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

PureB2B

JUNE 28, 2017

Almost 160 privately held companies submitted nominations for the list , including detailed financial performance information. To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. “I’m The company ranked #23 on Inc.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. 12 Scalable Link Building Tactics. This one is for the on-the-ground marketers who are looking for fresh new ways to build website authority. Why do companies select one professional services firm over another? Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! So, many companies are outsourcing their content creation (when they’d ideally be creating it themselves) or simply not creating enough.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

flux.la

MARCH 25, 2021

As stated, we don’t see new categories emerging online very often, and so this possibility introduces a fascinating question: How would online gaming sites build trust with U.S. In 2020, a post here on ‘How to Build Trust in Your Brand’ began with the idea of writing a blog. A few ideas come to mind. Maintain a Blog.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52