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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever.

Education 128
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

What does your business need to do with AI? Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

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LinkedIn for colleges: Best practices for higher education

Sprout Social

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Setting up LinkedIn Pages for schools.

Education 102
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MarTech’s ecommerce experts to follow

Martech

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. She also teaches online courses on how to start and scale e-commerce businesses.

eCommerce 110
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Google E-A-T Guidelines for SEO

ClearVoice

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. But first, you need to understand the context behind Google E-A-T’s creation. This takes us back to 2013 when Google first published about human search quality raters. What is the Google quality rater’s guide?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?