Rise of the Marketing Platform
Adobe Experience Cloud Blog
APRIL 8, 2014
In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges.
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