Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Paid Content 120

Paid Content Social Media Paid Search Agency Customer Surveys 120

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

MARCH 21, 2013

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. Sounds simple — but in reality, this can be difficult to execute effectively.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. For the list of all winners and original article from BtoB Online, go to [link]. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

DECEMBER 23, 2010

As private sector CIOs begin to consider growth and innovation, state CIO brethren will not have that luxury until at least 2013, according to our projections. Alinean recognized by BtoB Magazine’s as one of To. Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Hubspot

AUGUST 27, 2012

Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 26) By 2013, lead management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. Email Marketing and Automation. Marketing Analytics and Integration. Source: CMO Survey ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28