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21 of the Best Social Media Marketing Guides of 2013 (So Far)


The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. I was, and still am, the Go-To Social Media guy for my friends and family and thought I knew it all a lot.

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Build some social media marketing backbone you big wuss


In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Or your village.

Why Social Media Trumps In-Person Networking


This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” Let’s compare social media networking to in-person networking. Questions or comments?

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media. Also, crowdsourcing will become a more active player in the mainstream social enterprise.”.

Why Do Social Media and Content Matter In a Marketing Strategy? [Infographic]

Crimson Marketing

Key statistics per social media network: LinkedIn - . 43% of businesses have acquired a customer through LinkedIn. 82% of daily bloggers have acquired a customer from a blog. Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business.

Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

Social media tip: People don’t like being collected


You know how much I am obsessed with “ long-tail blogger outreach ,” right? I have been consulting some bouncing social media babies recently and they’re doing it right. I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. Do your best to not allow your burgeoning social media empire to go on autopilot.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? a) Blogger. d) social media ads. d) LinkedIn. b) VK.

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Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Adam T.

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7 Tips to Supercharge Your Content on LinkedIn Pulse


B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Post to LinkedIn Groups.

6 Ways Social Media Marketing Is Changing (For the Better)


We’ve been at this social game for a while now, you and me. And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. So let's take a closer look at how social media is changing. 1) Social Media Is Gaining Weight as a Sales Tool. Social media has always enjoyed firm footing as a marketing and communications tool. Timeline.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Stacey Acevero (@sacevero) : “Social Media Manager, @Vocus @PRWeb.

Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer


Last week, Marketri was honored to host marketing author, social media guru, and blogging genius – Mark Schaefer – in Philadelphia for an inspirational morning presentation. The top reason that social media succeeds is because humans like to buy from humans. Social media, on the other hand, is intimate and connected. Humans buy from humans.

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. Social Media WordPress Plugins for 2013. SEO WordPress Plugins for 2013. Social Author Bio. The answer is FEWER. Scribe SEO.

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And If The Social Media Trends Continue…

WindMill Networking

Bloggers and agencies rush to announce the scoop on trends to watch for next year. If I am also ready to participate in this exercise, since I’m … Continue Reading And If The Social Media Trends Continue… by Raymond Morin - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.

If I give away my content, don’t I give away my business?

grow - Practical Marketing Solutions

I do social media workshops on content creation with huge companies like AT&T, Johnson & Johnson and IBM. The social web is an incredible gift to businesses everywhere. And now I have made connections all over the world through social media. Finding new connections on LinkedIn. The content conundrum. “I give away all my best ideas for free.”

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

WindMill Networking

LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. Comments Thanks Jennifer – I''ve been blogging about LinkedIn since. Unlike with other social media, LinkedIn has.

“You’re Creeping Me Out!” The Dark Side of Social Networking

grow - Practical Marketing Solutions

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. For instance, “I met Kerry at the NASA Social in D.C.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Social Media.

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Frustrating Favor Requests: Freelance Doesn’t Mean “Free”

grow - Practical Marketing Solutions

A few months back, I read a LinkedIn Influencer post by my friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). I know I’m not alone: several of my friends are very well known in the social space, and they get pitched nonstop. I don’t.

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

First let me say a word about how your goals as a blogger may relate to your approach to building an audience. Some bloggers may be seeking raw “traffic” for their blog. Activate LinkedIn groups. million LinkedIn groups for every region and topic imaginable Find some that are relevant to you. Some bloggers may be seeking raw “traffic” for their blog.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

What makes a blog tick? An insider’s guide to audience connection

grow - Practical Marketing Solutions

I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. Monday: 3 fundamentals of a successful social selling strategy. I explored new territory with this subject of social selling so I sensed before it ran that this would be a popular post. I have no idea.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program


This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.

Expert Blogger Shares Secrets to Success: Wit & Wisdom


For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. MG: Our firm hired a marketing consultant who told us that we were doing very poorly social media-wise. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. JB: How would you “sell” the reason to blog to a reluctant blogger?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Blogger.

If you perform only to an empty house your show will close


People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house. No, it is indeed not.

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. Following in the tradition of publishing a list of social media blogs to follow in 2012 and 2011 , I offer you a new list of recommended blogs for 2013.

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Are Social Employees The Future of Marketing?

B2B Marketing Insider

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Today’s interview is with Cheryl Burgess (@ ckburgess ) who along with her husband Mark Burgess (@ mnburgess ), has co-founded Blue Focus Marketing , and are also about to release their book on Social Employees.

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12 (of the) Best Guides to Marketing on Pinterest of 2013


Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Pinterest still isn’t the right social network for everyone. Share.

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How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Get more info from Trent on Twitter and LinkedIn. Related Stories Case study: Fox Sports connects social media to advertiser revenue 8 Great Apps to Save You Time Every Day I am a blogger. Three pros and cons of using Bitcoin for your business Case study: Building a social media career in 12 months. By Trent Dyrsmid, {grow} Community Member.

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.