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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. I was, and still am, the Go-To Social Media guy for my friends and family and thought I knew it all a lot. Oh well.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they bloggers? Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? But if you need to feed a village, at some point you will realize that you are forced to join the social media hunt.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Post to LinkedIn Groups.

Build some social media marketing backbone you big wuss

Biznology

In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Or your village.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That have been consulting some bouncing social media babies recently and they’re doing it right. mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. That said, I really don’t collect people. mean, really excited!

Why Do Social Media and Content Matter In a Marketing Strategy? [Infographic]

Crimson Marketing

Key statistics per social media network: LinkedIn -  . 43% of businesses have acquired a customer through LinkedIn. 82% of daily bloggers have acquired a customer from a blog. Google Plus -  . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business.

Why Social Media Trumps In-Person Networking

Marketri

This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” Let’s compare social media networking to in-person networking. Questions or comments?

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. Also, crowdsourcing will become a more active player in the mainstream social enterprise.”. 2. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Meghan M. Pinterest and Instagram).

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

That’s why I’ve been trying to follow the advice of someone I have high respect for, Derek Halpern of Social Triggers , who says in his What WordPress Plugins Are Vital To The Success Of Your Blog? Social Media WordPress Plugins for 2013. There are many ways to utilize the power of social media to help spread the word about your blog posts.

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And If The Social Media Trends Continue…

WindMill Networking

Bloggers and agencies rush to announce the scoop on trends to watch for next year.  If I am also ready to participate in this exercise, since I’m … Continue Reading And If The Social Media Trends Continue… by Raymond Morin - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. Which of the following platforms was founded first? a) YouTube. b) Facebook. c) Google+. d) LinkedIn.

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Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

WindMill Networking

LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since. by Neal Schaffer Great list Neal.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Stacey Acevero (@sacevero) : “Social Media Manager, @Vocus @PRWeb.

6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We’ve been at this social game for a while now, you and me. And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. So let's take a closer look at how social media is changing. for the better. 1) Social Media Is Gaining Weight as a Sales Tool. Social media has always enjoyed firm footing as a marketing and communications tool.

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house.

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking experts who were more than willing to share their wisdom and advice for small businesses in 2013. Spell it out.

Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer

Marketri

Last week, Marketri was honored to host marketing author, social media guru, and blogging genius – Mark Schaefer – in Philadelphia for an inspirational morning presentation. The top reason that social media succeeds is because humans like to buy from humans. Social media, on the other hand, is intimate and connected. Humans buy from humans.

If I give away my content, don’t I give away my business?

grow - Practical Marketing Solutions

And yet, somebody calls me every single week willing to pay for blog coaching. I do social media workshops on content creation with huge companies like AT&T, Johnson & Johnson and IBM.  I give speeches on the topic all the time. The social web is an incredible gift to businesses everywhere. And now I have made connections all over the world through social media.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You

“You’re Creeping Me Out!” The Dark Side of Social Networking

grow - Practical Marketing Solutions

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. For instance, “I met Kerry at the NASA Social in D.C.

Frustrating Favor Requests: Freelance Doesn’t Mean “Free”

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. A few months back, I read a LinkedIn Influencer post by my  friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). while back, I wrote a post about creepy people and users on social networks.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Social Media.

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10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. Following in the tradition of publishing a list of social media blogs to follow in 2012 and 2011 , I offer you a new list of recommended blogs for 2013.

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Are Social Employees The Future of Marketing?

B2B Marketing Insider

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Today’s interview is with Cheryl Burgess (@ ckburgess ) who along with her husband  Mark Burgess (@ mnburgess ), has co-founded Blue Focus Marketing , and are also about to release their book on Social Employees.

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Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

First let me say a word about how your goals as a blogger may relate to your approach to building an audience. Some bloggers may be seeking raw “traffic” for their blog. Activate LinkedIn groups. million LinkedIn groups for every region and topic imaginable Find some that are relevant to you. Some bloggers may be seeking raw “traffic” for their blog.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place.

What makes a blog tick? An insider’s guide to audience connection

grow - Practical Marketing Solutions

It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. Running research reports are hit and miss.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

Should the US Government make Social Media a fair disclosure vehicle? Social media is driving more content to virtually every digital nook and cranny around the globe, with the velocity of a fire hose on a lit match.  So it’s only ironic that the U.S. Social media/public relations influencers such as D.M. TOPIC: Information Disclosure, Social Media.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred.

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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Pinterest still isn’t the right social network for everyone. Share.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.

Is Your Social Media Strategy Dynamic?

Marketing Action

Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic. 79% are Joiners (they maintain a profile on social networking sites). See if Ms.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. MG: Our firm hired a marketing consultant who told us that we were doing very poorly social media-wise. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. JB: How would you “sell” the reason to blog to a reluctant blogger?

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.

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Tweet like Guy Kawasaki for Twitter success

Biznology

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else.  How Guy Kawasaki Manages His Social Media Presence (ismckenzie.com). How Marketing Legend Guy Kawasaki Manages His Social Media Presence (hubspot.com). link].

How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Get more info from Trent on  Twitter  and  LinkedIn. Related Stories Case study: Fox Sports connects social media to advertiser revenue 8 Great Apps to Save You Time Every Day I am a blogger. Three pros and cons of using Bitcoin for your business Case study: Building a social media career in 12 months. By Trent Dyrsmid, {grow} Community Member.