Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.
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