Remove channel
article thumbnail

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via OpenView Labs.

article thumbnail

18 Things For Which I Give Thanks

Convince & Convert

I am thankful for the many companies and meeting planners who choose to have me spend time with their groups, talking about Youtility and other digital marketing trends. I am thankful for every tiny scrap of attention you give me, in any channel, as I fully recognize how many information sources you have at your fingertips.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Social Employees The Future of Marketing?

Marketing Insider Group

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger.

article thumbnail

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place. How to Get Your Traffic Back.

article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. Online Marketing Blog surveyed marketers about their planned digital marketing channels in 2009. Summary: marketers are moving their budgets online, primarily into the traditional channels (blogging, Web site, search). for TV and 10.2%

Spending 120
article thumbnail

7 Brands That Got Inclusive Marketing Right

Hubspot

Notable advocates and organizations, such as the Carroll Center for the Blind, began discussing and celebrating the casting on social media channels. They also opened a channel of communication where disabled people who still couldn't use the controller could write to them requesting customizations. Source: Coca-Cola.

article thumbnail

What the Future Holds for Business Blogging

Hubspot

It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years.