Digital B2B Marketing

article thumbnail

The Real Challenge for B2B Content Marketers

Digital B2B Marketing

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

article thumbnail

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. In September, pundits will point to 2013 as the year of mobile in B2B.

article thumbnail

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. In September, pundits will point to 2013 as the year of mobile in B2B.