SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Let’s say that during your audit, you discover a post you wrote back in 2013. Look into native advertising on blogs that cater to that customer segment.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. August 27, 2013. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). January 2, 2013. August 5, 2013. December 11, 2013. October 28, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Try out a couple when promoting blog posts. Choose one that is relevant to your business and will actually give you qualified traffic. It makes sense. Directories.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Looking forward to more great experiences and writing in the New Year.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. This was HUGE for us.

Traffic 28

Traffic Landing Pages Ad Frequency Lead Scoring 28

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. by Adam Connell, Blogging Wizard. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. By Jeff Bullas. What can we learn from this?

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Davide Savenije Davide Savenije is ASBPE’s vice president and the editor-in-chief at Industry Dive.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Optinmonster

SEPTEMBER 11, 2023

He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. It was working!

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Webbiquity

DECEMBER 11, 2013

The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Experts outline key content marketing trends for 2014 by The Guardian. ” Don’t copy your competitors—be the source they try to copy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JUNE 18, 2013

” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Vidyard

FEBRUARY 11, 2013

It’s a relentless pursuit of driving traffic, improving conversions, new program launches and optimizations. Michael talks about three core pillars of video for 2013 – mobile, social and interactive – and how each is fundamentally changing how, and when, our customers engage with video content.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

seo.co

OCTOBER 4, 2021

Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

SEPTEMBER 10, 2021

However, sustaining traffic long term hinges on not just one but two types of content. This, in turn, sends a surge of traffic to awareness assets. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Social Media Driving Increases in SEO Traffic : Of course, the bottom line is increases in organic search traffic. Look at that SEO traffic though – a nice 30+% bump in overall traffic, and that growth has sustained itself. What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

Content Standard

DECEMBER 10, 2014

Twitter has partnered with Bing since November 2013 to bring social content from Twitter into Bing’s search engine results pages. Search is still the primary way for users to explore (or stumble upon) social content, whether that content is a hashtag page on #alexfromtarget or a useful blog post. But in 2011, the deal ended.

Twitter 40

Twitter Traffic SEO Generation 40

ClearVoice

JUNE 19, 2023

Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. of all web traffic. FinancesOnline ) 78% of local searches result in an offline conversion. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Include games, interactive activities, or giveaways to drive traffic to your event.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Enterprise Management Content Marketing Paid Search Agency 100

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. YouTube Videos Can Drive Traffic. Doing so can help drive a significant amount of traffic to your website. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Skype 95

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. Conversion Rates.

Template 95

Template ROI Budget Programs Click Rate 95

markempa

JUNE 24, 2013

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. This type of test resulted in a 90% increase in traffic for one marketer. Related Resources: Lead Gen Summit 2013, Sept.

Optimization 120

Optimization Buy Thought Leadership Planning 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115