KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013? It has a shelf life.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

JANUARY 7, 2013

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. SEO’s focused on the link and how factors around that link may impact search engine optimization.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. Paid Search-Pay-per-Click. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Jordan Kasteler , Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Hold on to your hats because 2013 could be even more exciting! Content marketing’s big shiny role in search. Title : 2013 SEO Trends and Predictions. Webinar Summary. The perception of SEO vs. PPC. Registration Info.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Make sure your site is fast.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

KoMarketing Associates

OCTOBER 10, 2013

With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. Use it in an upcoming blog post. And with good reason. Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Trade Press Services

MARCH 11, 2024

He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. It’s right there for you in search or chat. Davide Savenije: Exactly.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging?

Link Building 120

Link Building Paid Content Google Advertorials 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. How to Build Your First Content Marketing Strategy by Search Engine Watch. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

ClearVoice

JUNE 19, 2023

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. FinancesOnline ) 78% of local searches result in an offline conversion. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Customer Experience Matrix

APRIL 1, 2013

Search engine marketing and blogs are much less important. The average Infusionsoft client has been in business for five years, which means that nearly all were in business for at least several years before purchasing the system. Incidentally, trendsters, direct mail in general and post cards in particular are hot.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Do Search Engines Use Social Signals to Directly Drive Rankings? cause that page to rank higher in search results. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.

SEO 167

SEO Correlation PageRank Social Media 167

seo.co

OCTOBER 4, 2021

Create location-relevant blog posts. This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. Blog about things that are currently happening in your city that might have to do with your business or industry. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. The report also does a “deep dive” into organic search, paid search, and social media metrics. MarketingProfs 2013 B2B Content Marketing Report. Google Search Quality Guidelines. View the full report. ” View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Be inventive with your keywords and always consider current search trends when putting these keywords into play.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Be inventive with your keywords and always consider current search trends when putting these keywords into play.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. This takes us back to 2013 when Google first published about human search quality raters. E-A-T came from Google’s Search Quality Rater’s Guidelines.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52