Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. What lesson can B2B marketers learn from Beasts of the Southern Wild ? The value of telling a story.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. Video is a proven marketing tactic that increases engagement and conversions.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Hold on to your hats because 2013 could be even more exciting! Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. I’m not setting any marketing goals this year. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’d care if my blog had high quality, relevant content that helps readers.

Paper 100

Paper Amazon High Quality Lead Marketing 100

ANNUITAS

NOVEMBER 19, 2013

Blog B2B Marketing cloud computing Dreamforce 2013 Marc Benioff Salesforce1 Sean Penn UCSF Benioff Children’s Hospital' Featuring 1,200 breakout sessions and an expo floor boasting 350 exhibitors; it certainly has become the most expansive software conference in the world.

Conference 100

Conference B2B Marketing Software B2B 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. What does outsourcing mean for businesses, when it comes to marketing? Do you plan to outsource marketing in 2013? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Jonathan Becher @jbecher.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Jonathan Becher @jbecher.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In fact, we treat Internet marketing like a little kid treats Christmas morning. In 2013, let’s pledge to do the following. In 2013, let’s pledge to do the following. New pages, a blog or whatever. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog.

Work Management 48

Work Management Marketing Management Service Planning 48

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can never stop learning and sharing. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

FEBRUARY 5, 2013

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Corporate Marketing' Here are just a few: Don’t: Substitute a social media page for a website.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

KoMarketing Associates

JANUARY 7, 2013

Web assets which the user is an active contributor to, such as publishing sites, blogs, forums, etc. We’re building a process that can potentially have benefits for PR, marketing communications, and broader marketing management. I believe this is where link building management needs to go in 2013 and beyond.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. White Papers. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. You try to avoid it. Learn to Steal.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

DAGMAR Marketing

NOVEMBER 30, 2023

Many marketers and advertisers think so. Why Third-Party Cookies Are Over In the blog we wrote in March of 2022 , we discussed how many web browsers have agreed to block third-party cookies to regain the trust of their users, with Google being the exception. 2017 – Safari completely blocks third-party cookies.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It has been an exciting and crazy week for everyone. Salesforce.com'

Salesforce.com 48

Salesforce.com Thought Leadership Marketo Practices 48

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

ANNUITAS

SEPTEMBER 24, 2013

Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose' If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 100

Top of Funnel B2B Marketing Content Marketing B2B 100

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Startups 48

Startups Thought Leadership Marketo Social Networks 48