Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

JUNE 18, 2013

” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. LarryKim | LinkedIn. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. bgtheory | LinkedIn. lisarocksSEM | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. MySpace marked a shift in social media into the mainstream.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. of all web traffic.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

seo.co

OCTOBER 4, 2021

Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The process involved creating a mix of LinkedIn-sponsored and personalized messaging focused on unique business challenges.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. After completing the interactive quiz, participants were handed over their findings and urged to use their LinkedIn profile for applying to jobs.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Invest in groups.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Half of LinkedIn’s visitors access the site via mobile device. Remember to aggressively mine your Search Query Reports to make sure only qualified terms are bringing in traffic.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Marketing Insider Group

JUNE 2, 2014

A couple of slides later, the report details how global mobile internet traffic has increased from 14% last year to 25% this year. 2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Advertising Spend Continues To Rise. Here’s the rest of the deck…what do you think?

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Don't hide it in a blog post that will eventually get buried by newer posts. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Using a sub-domain of your corporate site can deliver search traffic from day one.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. Earned Media Is Not Free Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. This research dates back to 2013 but still holds firm today. Companies that blog generate 67% more leads than those that don’t. Your starting point is your website. The result?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. This research dates back to 2013 but still holds firm today. Companies that blog generate 67% more leads than those that don’t. Your starting point is your website. The result?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. Content on the internet tripled between 2010 and 2013. 90% of all internet traffic in 2017 will be video. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Strategy'

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Mobile traffic as % of internet traffic is growing 1.5x Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

SnapApp

MAY 5, 2016

My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. 4 Characteristics of Winning Content from 300+ Campaigns.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Marketing Insider Group

MARCH 7, 2013

We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. We have a big new responsive/mobile re-styling due on the 18th of March 2013. Guest blogging (inbound and outbound). Our challenge is one of alerting people to the possibility of lists.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Organic search still provides the majority of site traffic. One study from BrightEdge found that organic search holds a 51% share among traffic sources. LinkedIn Pulse posts.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

LEADership

NOVEMBER 1, 2013

Blogs – 76%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Articles specifically posted on their company website – 81%. E-newsletters – 80%. Live events – 76%. Videos – 73%.

Trends 40

Trends Planning Content Marketing Case Studies 40

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Go back to SEO, invest in email marketing, try indulging in good old blogging and essentially keep trying. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28