SpotMe Blog

MAY 11, 2023

Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does. Onsite support – Medical communication companies often provide onsite support to ensure that everything runs smoothly during the event.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. These databases of resumes are a great resource for recruiters and headhunters. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Developing Product Roadmap.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. Here, we''ve compiled the ultimate resource of charts (86 of ''em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Well, if that''s what you need today, then this post is for you.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SugarCRM

DECEMBER 11, 2013

You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. December 5, 2013 by Samantha Stallard. White Papers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. You can connect with Chad and learn more about ConnectAndSell via the following resources: Website: www.connectandsell.com.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. There is some progress as more organizations are moving to “hub and spoke” organizational models around social resources and activities. And how brands need to start acting like publishers. And it included some really interesting findings.

Business 100

Business Social Media Content Act-On 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages. Duplicate content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. But most of all, heard from dozens of people that the list was a great resource to help them plan their year. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Spoke at a few.

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Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

APRIL 25, 2013

At the same time, pressure increases on natural resources and social services. Implication: Businesses will need to find a way to manage existing and shared resources better. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. On Twitter or LinkedIn?

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

markempa

NOVEMBER 26, 2012

Write articles and blogs about it. Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Related Resources: MarketingSherpa Email Summit 2013 – February 19-22 in Las Vegas. Create event-related content. Again, the event is what connects you.

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Trade Show Optimization Lead Scoring Lead Ranking 120

Marketing Insider Group

MARCH 5, 2014

To Craig, Big Content is the unstructured step-child of Big Data and represents the explosion of tweets, vines, blogs and all other content that we are now creating at increasing rates. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013. Content Marketing'

Content 100

Content Gartner Barriers Paid Search Agency 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

FEBRUARY 26, 2014

God Made A Farmer – Dodge Superbowl Commercial 2013. Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Examples 100

Examples Peer-to-peer Content Hubspot 100

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie shares insight into how you can get ahead of the competition.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Water is one of the most needed and increasingly threatened resources. Only 11% define having a lot of money as a definition of success. By 2040, at least 3.5

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

SnapApp

JANUARY 6, 2014

I will dedicate resources to content marketing. It takes a strategy, time, and resources to make it happen. We find our successful clients have people who own creating content for audiences, events, blogs, and more. If you didn’t do this in 2013, you have to do it now. B2B marketing is growing on LinkedIn.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. It’s the only way to do effective marketing on a small budget with few resources.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Go back to SEO, invest in email marketing, try indulging in good old blogging and essentially keep trying.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Onalytica B2B

SEPTEMBER 16, 2015

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

JANUARY 29, 2014

If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument. Perhaps the number-one social media platform for B2B industries is LinkedIn. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. You don’t have access to the same advertising resources as say “British Airways.”. It’s just easier for people.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. About 31 percent get news on Tumblr. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

MAY 13, 2013

On Twitter, I''m @GuyKawasaki. My Twitter practices defy the recommendations of social media "schmexperts" (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.2

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Optinmonster

NOVEMBER 27, 2023

That’s why we’ve put together this resource! And we’ve focused on resources you can easily adapt for your own use, not just examples. These guides will help you title your blogs, articles, tutorials, and more. This lead magnet includes over 600 of their best subject lines from 2013-2020.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Hubspot

JANUARY 1, 2014

So take the time to crunch the numbers, discover what is and isn''t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as -- if not more -- successful than 2013. Well, believe this: As of February 2013, there were 6.8 1) Focus on mobile. Don''t believe him?

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28