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Webinar: How Content Marketing Generates Leads

Contently

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Leave your comments below!

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

This lead to enough questions about the data that it now seems worth a blog post on the topic. See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). The short answer is no.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. Optify B2B Lead Generation Report. B2B marketers struggle with common challenges.

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology. Will you put on a virtual event?