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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

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The Modern Recruiter’s Guide to Candidate Sourcing

Zoominfo

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. LinkedIn specifically is the most effective platform to source candidates through. His reasoning?

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Actionable Steps to Improve Local SEO

seo.co

Optimize your site with location-based keywords. Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. And of course, use lots of location-specific keywords. You don’t want a title like “Local Events in 2013.”

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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

of all online ad revenue in 2013 ($3.17 Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5% 5% ad revenue market share in 2013.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Over 40,000 users apply for jobs daily on LinkedIn from an online device – proof that it is possible to get users to browse and execute complex conversion actions if the process is smooth and well designed.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

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5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution

Hinge Marketing

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. Remember: you should never promote your services directly. It is important to continue to post fresh content on your site and to continue pitching guest blog posts.