SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. SMX East 2013 – October 1st-3rd – New York, NY.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. I even predicted that social, content and personal branding would drive the future of business in 2013. This starts with putting a stop to the overly-promotional content marketing echo chamber.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Martech Advisor

MARCH 30, 2020

You have created a promotional video that focuses on mothers' real-life challenges and how they overcome them, connecting them with your brand values. Every time I have looked at other blog articles or formula for Viral Growth, they appear to have gotten this part of the calculation wrong." — OREO Cookie (@Oreo) February 4, 2013.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. Adobe, Salesforce, LinkedIn, or IBM look to acquire or build content marketing platforms. Content Marketing'

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. Leave a trail to your videos around your site with thumbnails and links promoting them.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. 57% of advertisers budgets for Facebook are being allocated for mobile usage.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook is more informal. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Adobe Experience Cloud Blog

APRIL 5, 2013

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Marketing Insider Group

FEBRUARY 26, 2014

Sure I could just gather up all the stuff my team and I created and promote it here. God Made A Farmer – Dodge Superbowl Commercial 2013. Maersk on Facebook. Here’s Where Teens Are Going Instead of Facebook ~ by By Forbes Contributor Parmy Olson. Jean-Claude Van Damme’s Epic Split for Volvo – just awesome! Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. If you know that marketing is more than just promotion and advertising. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

NuSpark Consulting

JULY 13, 2016

In an earlier blog post on social selling , I discussed the need to better equip sales staff on how to use channels like LinkedIn to build relationships—but virtually any employee can act as a nurturing point if they’re empowered to do so. At the very least their personal social profiles like LinkedIn should be fully optimized.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Re-purpose executive and sales presentations into blog posts and slideshares and videos.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Gartner predicts that by the end of 2013 more users will access the internet through a mobile device than their desktop. Jamie shares insight into how you can get ahead of the competition. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Marketing Insider Group

MARCH 7, 2013

You can also follow Nick on Facebook and Google+. We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. We have a big new responsive/mobile re-styling due on the 18th of March 2013. Guest blogging (inbound and outbound). Tell us about yourself?

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Marketing Craftmanship

JANUARY 10, 2015

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. In October 2013, S.E.C. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press.

Practices 100

Practices Planning Enterprise Management Transparency 100

SnapApp

JANUARY 6, 2014

In 2014, look for solutions that enable you to easily create content, distribute it, and promote it. We find our successful clients have people who own creating content for audiences, events, blogs, and more. If you didn’t do this in 2013, you have to do it now. B2B marketing is growing on LinkedIn. Content loading.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. News discovery figures pretty heavily on multiple social networks, not just Facebook. Because Facebook is so huge, its reach is much larger. Facebook is rapidly becoming a content (and news) sharing service versus a personal sharing service.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hinge Marketing

AUGUST 1, 2014

You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. Video Blog Posts. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Turning followers into advocates and building community is key.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. Straight from the official Foursquare Blog , this week the location-based social network rolled out the ability for businesses to add events to the Foursquare listings they manage. Template: Determine Your 2013 Marketing Goals. the sky's the limit!

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

MAY 13, 2013

5) Promotional Tweets. Finally, if you see a tweet that is promoting my books, appearances, or investments, it’s almost always one that I posted with Tweetdeck or that Peg Fitzpatrick has scheduled using HootSuite. test, and there is a plug-in to publish Google+ posts to a WordPress blog. 2) Schedule Google+ posts.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. LinkedIn would work well for B2B companies. b) Share things of value. Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. MarketingCharts ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. 5) ROGETECH.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28