Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Campaign Manager.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Your ads can have 5 options for lead generation: Get offers. Subscribe to newsletter. Get updates.

Adwords 100

Adwords Features Google Mobile Advertising 100

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Here are some vital local SEO content marketing statistics for 2023: 64% of consumers use Google My Business to find business addresses. Zippia ) 93% of marketers use Facebook, the most-used platform. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Stevens & Tate

MAY 27, 2022

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic. With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Every time I have looked at other blog articles or formula for Viral Growth, they appear to have gotten this part of the calculation wrong." Think online collaboration tools like Google Drive. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

APRIL 2, 2015

Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. Image via Microsoft Stories.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Outgrow

JANUARY 22, 2020

He decided to work further on his LEED blog and soon monetized his website. He used Google Adsense and gradually began to make money off his website clicks. And that increased to more than $50000 in 2013. On his blog, he not only talks about affiliate marketing but multiple business services.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

JULY 11, 2013

Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. General information about the company is important but don’t forget to add context as well. Google Authorship. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Marketing Insider Group

MARCH 5, 2014

To Craig, Big Content is the unstructured step-child of Big Data and represents the explosion of tweets, vines, blogs and all other content that we are now creating at increasing rates. The percentage should be big enough that you can generate enough pieces to gain some real insights into what works and also to move the needle on SEO.

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Content Marketing'

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Marketing Insider Group

MARCH 5, 2013

Please follow Paula online on Twitter , LinkedIn and Google+. In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand.

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Derek Gleason, content lead of CXL, says content platforms like Google, YouTube, and Facebook are set up to encourage clickbait-type headlines. click), what can you do? derek_gleason?

Content 100

Content Click Rate Classified Ads Youtube 100

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Will this help or hinder the growth of the category? Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. Instagram has the highest social media interaction rate.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They lean on User-Generated Experiences for purchase decisions. 29% find love through Facebook while 33% are dumped via wall posts or text messages.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100