KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. At this point, consider converting your content into an infographic.

VALS 156

VALS Sample Advertorials Content 156

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Their mastheads topped by content marketers.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Title : 2013 SEO Trends and Predictions.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. 10 Top Insights On B2B Marketing From 2013. So how do I find the time to tweet , blog, share, and comment? What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. White Papers. Email Newsletters. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

ViewPoint

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI." 6 Marketing Trends to Watch in 2013: New Research. The Five Cs of a Successful Blog. Via OpenView Labs.

PointClear 120

PointClear B2B Marketing Trends B2B 120

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’d care if my blog had high quality, relevant content that helps readers. Goals for Online Content Marketing. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

ANNUITAS

SEPTEMBER 24, 2013

Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose' If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 100

Top of Funnel B2B Marketing Content Marketing B2B 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog. You are the best, Stacy!

Work Management 48

Work Management Marketing Management Service Planning 48

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. New pages, a blog or whatever. Photo credit: Wikipedia. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. You try to avoid it. Learn to Steal.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Startups 48

Startups Thought Leadership Marketo Social Networks 48

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. by Adam Connell, Blogging Wizard. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48