B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

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Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 18, 2012

The other thing the plan should do is keep everyone on the same page with a good understanding of the organization’s industry, competition, positioning strategy and marketing “persona” (see my previous blog post on this, Why Marketing Personas Rule ). Do you plan to outsource marketing in 2013?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. That’s a topic for another blog post.

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Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .” Use of images and substantial articles or blog posts are the new winners.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. In May 2013, Google Penguin 2.0 In May 2013, Google Penguin 2.0 Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I Write a blog. I captured key points of the video below.). 70% are from marketers. Be original.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

JANUARY 14, 2014

Make sure your blog posts and articles have depth as well. If you hired someone to quickly populate a blog with fluffy, “light” posts, this will hurt you. Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc.

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Marketing Websites Landing Pages Mobile Marketing Display 100