KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

NOVEMBER 9, 2015

Infer plans to also recommend the best offer for each group, although this is not in the last week’s release – which is available today to current clients and will be opened to non-customers in early 2016. This is Mintigo’s attempt to build an automated campaign engine that picks the best treatment for each customer in each situation.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Outbrain

SEPTEMBER 4, 2019

If you are not already using a marketing automation platform, and you want to join other marketers who see an 80% increase in lead generation with marketing automation , here are the 5 top marketing automation platforms to consider: Best Marketing Automation Platforms. Oracle Eloqua . Suitable for: Large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Individual models predict the individual’s likelihood to be the best sales contact. The company was founded in 2013 and released early versions of its product that same year. Company models score each company’s likelihood to buy from the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

chiefmartech

SEPTEMBER 21, 2018

As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You’ll hit a couple of goals at once: you’ll help customers see how they measure up, while learning more about who they are and how you can best serve them. And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Have a team discussion about which ones are the best fit for your content marketing program.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Including a video has proven to be the best way for us to accomplish this entertainment factor.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Vidyard

MARCH 21, 2013

The following 9 months saw a 400% growth in MRR resulting in a milestone realized in January 2013 where Vidyard’s MRR exceeded its total fiscal 2012 annual revenues. Integration with best-in-class tools We understand marketers don’t work in a silo. Matt: Vidyard realized its first MRR goal in April 2012.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

SnapApp

FEBRUARY 27, 2014

Meanwhile, below this SnapApp, you can read up on each type of content in the competition and view examples of some of the people and companies who use these kinds of content best. Guide : An in depth collection of valuable information and best practices. Check out some of his best slides here.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

Guide: An in depth collection of valuable information and best practices. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Act-On also says its customers enjoy the best email deliverability rates in the industry. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118