Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Fonts like Arial and Veranda are best. When your customers believe you have their best interests in mind, they are likely to purchase more from you.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Webbiquity

DECEMBER 10, 2013

How can marketers make their content marketing efforts more effective? In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). The best examples use photos or video along with text.( Which are under-used? Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? In this article I talk about the metrics your CEO wants to see and I also refer to the ultimate gauge of your content marketing effectiveness: share of conversations. The 20 Best Marketing Conferences of 2013. Strategy'

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. GoPro ‘s hashtag strategy on Facebook has proven itself effective and powerful among their community.

Facebook 98

Facebook Practices Best Practices Privacy 98

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. First, begin with these best practices to get you started. Having learned overall hashtag best practices for social media and Twitter, it’s time to implement.

Case Studies 105

Case Studies Case Study Twitter Studies 105

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. Effective copywriting begins with “creative prescience,” or understanding what your clients will think after they read your copy. By Jeff Bullas. CEO Marissa Mayer.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

DemandMatrix

JULY 1, 2020

How to recognize the best prospects. Let’s take a quick look at some important statistics: Forum Proper Prioritization – Optimizing Revenue- 2013 says. The post 5 Useful metrics for effective account prioritization appeared first on DemandMatrix. How to most efficiently invest time, efforts and money. But how to go about it?

Effectiveness 52

Effectiveness Domain B2B Sales Contact Marketing 52

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Without any further ado, here is: The Best Marketing Conferences Of 2015.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Difficulty and effectiveness is impacted by how you execute. Difficulty and effectiveness is impacted by how you execute.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! As marketers emphasize inbound marketing in addition to traditional marketing, creating effective content will grow even more important.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Valasys

OCTOBER 18, 2022

The option should be reduce to NitroPack and WP Rocket, but which is the best affordable way to improve the speed and functionality of your website? WP Rocket is the best option financially because it just costs $49 per year for one website. WP Rocket is a cost-effective option. The add-on RocketCDN costs $7.99 A bit expensive.

Adsense 40

Adsense Lead Scoring Lead Ranking Best Practices 40

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. With ZoomInfo, AGL isn’t just sourcing new business more effectively and closing larger deals.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog. There you have it, the best of the best for 2013. You are the best, Stacy!

Work Management 48

Work Management Marketing Management Service Planning 48

markempa

DECEMBER 29, 2014

But what’s the best way to optimize your lead gen efforts? The best marketers don’t rely on one specific tactic to generate leads. The best way to build this concept is to approach your marketing strategy in the same way a portfolio manager would approach a mutual fund. Develop a strategic lead generation portfolio.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. By using a purely creative strategy, you take a few different risks: Misinterpreting “good” ads as “effective” ads.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

MARCH 9, 2020

Repurpose Your Best-Performing Content. Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

The ROI Guy

OCTOBER 12, 2012

Many executives are evaluating how tablets can be used to drive a much-needed boost in selling effectiveness for 2013. Click here for a Free eBook , delivering the research and best practice advice you need to develop a winning mobile-powered selling strategy for 2013.

Mobile Marketing 40

Mobile Marketing Practices Research Marketing Strategy 40

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek Only 42% are effective. contentmarketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Others include: Managing processes that best serve customers. Related Resources: Lead Gen Summit 2013: Sept. Using the right tools. 30 – Oct.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Savanta

APRIL 15, 2014

And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. In 2013 Twitter had the lead by a nose. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%.

Social Media 120

Social Media Media B2B Fulfillment 120

Convince & Convert

JUNE 18, 2014

After their acquisition by ExactTarget in October of 2012, almost immediately followed by ExactTarget’s acquisition by SalesForce in June of 2013, iGoDigital now makes up the marketing cloud giant’s “Predictive Intelligence” department. Being part of a large organization like SalesForce requires organization and efficiency.

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Frugalnomics is in full effect. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

NOVEMBER 29, 2012

In a survey of Chief Sales Officers (CSOs), the number one priority for the coming year was to improve sales effectiveness, especially finding ways to improve quota attainment success, improving deal size and driving competitive win rates.

Effectiveness 40

Effectiveness Sales Cycle Buyer Personas Acquisitions 40

Marketing Craftmanship

JANUARY 10, 2015

In October 2013, S.E.C. Good Reason: Marketing Confusion: Regulators and marketers share equal responsibility for the widespread misunderstanding about what’s considered permissible and effective marketing for hedge funds. Investor conferences are high-cost tactics that can be effective for hedge funds.

Practices 100

Practices Planning Enterprise Management Transparency 100

Hinge Marketing

APRIL 30, 2020

Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Lastly, if you’re not relevant, even the best digital marketing will have little impact.

Digital Asset Management 107

Digital Asset Management Work Management Relevance Marketing Management 107

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). The sound effects alone are almost enough to bring up your nachos. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. This spot goes a long way to negate all that hard work. It will be talked about. It will be remembered.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Brandwatch Marketing

OCTOBER 25, 2023

Read more: Which Football Sponsors are Getting the Best ROI? billion worldwide on advertising in 2013 alone. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites. That’s rare.” According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96