Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. According to Jaime Cole, one of the participants in the recent FTC discussion of native advertising and disclosures, native advertising works best today when disclosure is limited. But Is Native Advertising Just Trickery?

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Digital B2B Marketing

OCTOBER 29, 2013

every publisher reports the audience likes their specific publication best. An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. This is a favorite trick among magazine publishers. Well, no duh.

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Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. The 2013 Super Bowl drew 109 million viewers. You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Sell Twitter.

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