Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Marketing Insider Group

JANUARY 6, 2020

There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. The best marketing conference for one person may not even make it into the top 10 for someone else. Social Media Marketing World was founded by Social Media Examiner in 2013. Digitalsummit.com. May 3 -6, Austin, TX.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ConvertKit

MARCH 25, 2020

Video landing page best practices. But, with a few best practices, some stellar video landing page examples for inspiration, and the right tools , you can have your first video landing page up and running in no time! Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

At SnapApp, we’ve worked to develop effective one pagers of our own, but always practicing what we preach, we’ve wrapped them up in our own interactive content. Guide: An in depth collection of valuable information and best practices. One of the best uses of guides is the award winning Grande Guide series by Eloqua. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Content Standard

MAY 7, 2018

As long ago as 2013, Forrester identified a shift toward what they called “ marketing orchestration ,” or managing ongoing customer touchpoints across multiple channels, and yet most marketing teams still lack enterprise-wide visibility of their content and marketing activities. Featured image attribution: Casey Horner.

Multi-Channel 43

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 43

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62