KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. There are sessions for everyone and the information is invaluable. Did you attend SMX?

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Content Standard

NOVEMBER 27, 2017

. “Search marketers need to broaden their charter beyond just optimizing for search engines, and optimize for the places their customers are most likely finding them in,” says Collin Colburn , a researcher on Forrester’s B2C Marketing team who focuses on search and discovery marketing.

SEO 54

SEO SERP Paid Search Agency Planning 54

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 11) 55% of young adults (ages 18–29) used Instagram in 2015, compared with 37% who did so in 2013. Image Credit: Forrester Research. Audience & Demographics. Brand Adoption.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

For the Content Marketing Institute’s 2015 B2B and B2C trend reports, researchers asked for the first time about paid distribution. You can see the B2B and B2C breakdown below: When I think back to how marketers were approaching amplification last year, it was with an uninformed or undocumented strategy.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Marketing to B2B is no different than marketing to B2C when it comes to basic understanding traditional and semi-traditional methods are waning and some are dead. Customer obsession : The focus has been on customers in B2C for years.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62