KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Dennis Cohen (SEO Analyst).

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NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Well, that ends a brief checklist for your 2013 inbound marketing resolutions.

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Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

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KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

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KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

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Marketing Insider Group

JANUARY 10, 2013

20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. B2B Content2Conversion April 22-23 in New York, NY. Sirius Decisions 2013 May 8-10 in San Diego, CA. Content Marketing World 2013 Sept 9-12 in Cleveland, OH ( Speaking confirmation is pending ).

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Marketing Insider Group

DECEMBER 16, 2013

With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers.

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Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

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Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

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Savanta

APRIL 15, 2014

The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.

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Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

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Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

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Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? Do you Agree?

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Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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The Point

OCTOBER 7, 2014

Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

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Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Amanda LaGrange: After helping found Tech Dump as a board member in 2010, I joined the Tech Dump leadership team as the Director of Marketing in 2013 because of my belief that business can be a solution for poverty and injustice.

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KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results. View the full report.

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NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Just look at these statistics.

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Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. This was the birth of Modus. ” The Company.

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KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation.

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KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Think of Twitter as an online broadcasting tool. Facebook for B2B Marketing?

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KoMarketing Associates

JULY 1, 2014

Common B2B Link Building Questions. Common B2B Link Building Questions. Created: May 29, 2013. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search.

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KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Let’s take a closer look at how to audit your legacy B2B content: Step 1: Review Content Performance.

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SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

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KoMarketing Associates

MAY 21, 2013

While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. The John Deere MachineFinder Twitter account for example uses hashtags like #Deere, #Tractor, and #Planting. What industry are you in? What services do you offer?

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Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

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KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

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Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. GraphCore Twitter: @graphcoreai Founded: 2016 Based : Bristol, UK Funding : Series C, $110 million. Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Pretty cool!

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KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

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Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Twitter took off at SXSW in 2007 as literally just a feed of updates. Then Twitter. Narrator: They would not.)

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Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%).

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KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

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Marketing Insider Group

DECEMBER 26, 2012

This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. And I wish you all the best in your marketing endeavors in 2013!

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Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? August 27, 2013. January 2, 2013.

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KoMarketing Associates

FEBRUARY 26, 2015

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow. B2B Online Marketing Blog Brand Management'

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NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

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