KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Hubspot

JANUARY 7, 2016

Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Of course, a close second priority is converting contacts/leads into customers. What Is Lead Nurturing & Why Is It So Important. Source: DemandGen ). I could go on.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.) Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Related Resources: MarketingSherpa Email Summit 2013 – February 19-22 in Las Vegas.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

markempa

APRIL 6, 2015

However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. Most marketers realize the more validation and verification of each lead or database, the better the quality of the lead. Use the phone (or email) to qualify high-priority leads based on scoring.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. You may also like.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. This is more complex than standard lead generation – we’re not trying to sell. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. Anyway, guess what I’ve found over and over again trying this approach in a variety of B2B situations? Related Resources: Digital Marketing: B2B marketers can get fresh, new ideas from B2C. To Call or Email?

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 18, 2012

Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

markempa

SEPTEMBER 9, 2013

I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. As I wrote in my previous B2B Lead Roundtable Blog post , BANT is not feasible without someone having a conversation with a prospect. For the uninitiated, BANT is an acronym: B = Budget. A = Authority.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

ViewPoint

SEPTEMBER 24, 2013

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Think: lead nurturing. BANT is dead in most complex B2B sales. I think you will enjoy their comments: Jill Konrath (author, consultant).

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

LEADership

MAY 26, 2015

It’s a question that B2B organizations across the board are asking. There are some large corporations that are still not automating their lead generation campaigns. The diversity of scenarios across the full B2B marketing spectrum is clearly evident. B2B Online ). Fathom , 2013). Fathom , 2013).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

JUNE 14, 2013

. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013 , along with what our clients have experienced. According to the 2013 State of Inbound Marketing Europe Report, however, inbound marketing is growing at an impressive rate in Europe. marketers align with their sales teams.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks. One can upgrade starting $8.69

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

markempa

AUGUST 26, 2013

The content budget for lead nurturing? And that’s OK, that’s why we have lead nurturing. The limits of lead qualification machinery. Marketing can’t deliver BANT leads without an inside sales operation. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013).

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Marketing Management 120

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. YouTube data , over 895K hours of some of the top B2B videos from brands were watched in 2014.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

B2B Marketing Directions

JANUARY 23, 2016

Since 2007, InsideSales.com has conducted several additional studies on this topic, the most recent of which is the Annual 2014 Lead Response Report. The 2014 study describes the lead response patterns of more than 9,500 companies that were successfully tested by InsideSales.com during 2013.

Sales Qualified Leads 40

Sales Qualified Leads Cost Practices Leads 40

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Hubspot

DECEMBER 29, 2011

Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business. 7) I resolve to build some seriously stunning landing pages and optimize them for converting more visitors into leads.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

The Point

JANUARY 17, 2013

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Lead nurturing is a means to an end, a program in the service of a goal.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Lead nurturing doesn’t have to be difficult. So what if you don't know what your sales team considers a high-quality lead? leave it like it is. 1) Segment your lists.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Valasys

NOVEMBER 12, 2019

For the marketers facing the dilemma should B2B brands use Emojis in their content, the definite answer is yes. 2013; Novak et al., Keeping the above statistics in mind, the question should B2B brands use Emojis in their content remains worthwhile. 2013; Hu et al., 2013; Zhao et al., 2015; Hogenboom et al.

Brand Identity 51

Brand Identity Branding B2B Peer-to-peer 51

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

Hubspot

APRIL 8, 2013

Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. When you''re interested in something, you do it only when it''s convenient. When you''re committed to something, you accept no excuses; only results.’”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

markempa

APRIL 21, 2014

Lead Generation: Does your teleprospecting deliver value to prospects? 2013 Year in Review: Top 6 focus areas for B2B marketers this year [More from the blogs]. Lead Generation direct mail lead generation Lead Nurturing multichannel campaign multichannel marketing' More from the blogs].

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. Even in 2013, when ExactTarget expects Pardot to yield $15-$20 million, that won’t be much more than 5% of the company total.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

BenchmarkONE

JANUARY 25, 2023

This data eventually comes in handy while qualifying and engaging your leads. Key Features: B2B lead generation Channel attribution Conversion tracking Customer segmentation Dynamic engagement tracking Automatic lead scoring Email Alerts 3. Skrapp Skrapp is an email lookup and data enrichment tool for B2B sales outreach.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Hinge Marketing

DECEMBER 29, 2015

It also automatically nurtures prospects until they are qualified and ready to buy, which shortens the sales cycle and decreases the amount of time a business developer spends with each prospect. Marketing Automation tools are just for B2C brands, not B2B, professional services firms. Time equals money, and that is an ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. How lead nurturing and lead scoring fits into your model. Nine demand generation tactics used by leading brands. Marketbridge tells us that 76% of B2B buyers now prefer to receive content unique to their buying stage. . Lead Nurturing. . What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74