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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. I’ll get to the 2013 estimate in a bit. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. First, I thought I’d explain where the figures come from.

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10 Top Insights On B2B Marketing From 2013

Marketing Insider Group

10 Top Insights On B2B Marketing From 2013. In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. Anything related to driving better conversions is worth reviewing for the B2B marketer. Content Marketing World.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

Top Rank Marketing

What Makes B2B Tech Buyers Distrust Brands? Have you come across your own important B2B marketing news item we haven’t yet covered?