B2B Marketing Traction
NOVEMBER 28, 2012
A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.
B2B Marketing Traction
OCTOBER 18, 2012
Do you plan to outsource marketing in 2013? Measuring results should probably be done by a neutral 3rd party or by internal staff, to make sure that no vendor skews results to elevate their performance. Or, will you be hiring full-time marketing staff? Please comment below.
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B2B Marketing Traction
APRIL 28, 2014
Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter'
B2B Marketing Traction
AUGUST 23, 2013
According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. Almost 50% have only two years experience. Marketing Miscellany Marketing Soapbox'
B2B Marketing Traction
JANUARY 15, 2013
I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device.
B2B Marketing Traction
OCTOBER 8, 2012
A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* The marketing plan should include estimates of resources required to accomplish each marketing activity.
B2B Marketing Traction
JANUARY 3, 2014
Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Substance is king. SEO Is dead. Create your Google+ Company Page.
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