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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

By the way, I published that post in 2013, and it is still pulling in traffic. Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually.

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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Marketing Automation Finally, marketing automation is the piece that really brings everything together.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important. But marketing automation has a bad rap.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. It’s time to think beyond the inbox.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

For example, we pioneered a program back in 2013 called Autism at Work. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. As automation proliferates in the marketing discipline, the best marketers will ask 2 sets of questions. It’s pretty minimal.

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. Utilizing a marketing automation platform, introduce a little context into your email marketing strategy. The same goes for mail.