KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The frequency of purchases made on Twitter through influencer content is also 40%. They create content around broader topics in their specific niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Thought leadership.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your brand is the combination of your reputation and visibility in the marketplace, and needs to be relevant for your target audiences. Developing Your Content Marketing Strategy.

Work Management 48

Work Management Marketing Management Service Planning 48

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. This content was distributed around the world after sponsored social media campaigns were launched. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

EveryoneSocial

JUNE 20, 2017

Business Branding + Content. But by creating relevant content online, it can be a less daunting than it used to be. Many businesses (although all should) have a blog or resource section to their website where they share relevant content. Below are some tips on improving business branding with content.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Are you just adding to the junk?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Here is why they are wrong. Like SlideShare, anyone can follow you.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. And a lot of people talk about it and share it irrespective of whether they are the intended target audience. Let's call your initial set of customers (target audience): custs (0).

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Exo B2B

OCTOBER 16, 2020

These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. Annual rankings. In fact, are we still talking about influencers? Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Hinge Marketing

NOVEMBER 24, 2020

Leading marketers and business developers have strained to compete at scale with digital techniques like content marketing, email and social media—but where are the results? During our analysis, we noticed significant differences between industry audiences, prompting us to develop industry-specific reports for the first time.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. Many of us joined LinkedIn when it wasn’t much more than an online business card. The next step is taking advantage of LinkedIn as an awareness too l and business development resource. Share Content. Look at the current posts.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.

Curation 48

Curation Differentiation Social Media Media 48

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. “In case you missed” (older relevant tweets).

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

FEBRUARY 26, 2015

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. At Search Engine Journal, we did this by first doing meet-ups on nights of major conferences (so our audience was already in the area).

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

JANUARY 20, 2014

That was 2013. his message is perhaps more relevant than ever. Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. (Photo credit: whoaitsaimz). Do I dare make that prediction? (Do

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Oktopost

MARCH 5, 2019

Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Analytics offers a gold mine of information that you can use to create effective social media and content strategies.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Hinge Marketing

DECEMBER 3, 2014

Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. You can also see the content that has driven the most traffic to your site over the same amount of time. 1) Google Auto-Populate. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

accelerate agency

FEBRUARY 14, 2023

The brands we’ve looked at above have entirely different portfolios, but the one thing they all have in common is an excellent content strategy. At accelerate agency, we understand precisely how a strong content marketing strategy helps to establish your brand as an authority and the financial success that stems from that position.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

The brands we’ve looked at above have entirely different portfolios, but the one thing they all have in common is an excellent content strategy. At accelerate agency, we understand precisely how a strong content marketing strategy helps to establish your brand as an authority and the financial success that stems from that position.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. You can also try Facebook depending on your audience. It will tell you what sort of posts are performing better, what kind of audience you have and what times they are usually online. Facebook: 5.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Biznology

JANUARY 15, 2013

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. And you have the time to do this as well because there are still no real good ways I know of cross posting to Pinterest and other places that aren’t Facebook, Twitter, and LinkedIn.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

APRIL 5, 2013

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt.

Facebook 48

Facebook Top of Funnel Marketo Content 48