SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

MAY 23, 2013

We become valuable connectors by making genuine connections with our audience by finding out what exactly is important to them and helping them get it. 3: Invest in Passionate Community Managers to Improve Facebook Reach. Content may be king but engagement is queen and she rules the house” - well said. #4: Use Facebook ads. #11:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 100

Content Click Rate Classified Ads Youtube 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Thought leadership.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” ” Can you think of any other content platform that offers you the same exposure?

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 129

Curation Television marketing Content Skype 129

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. To put that in perspective, that’s 25 whole days. Decide on your platform(s).

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. This content was distributed around the world after sponsored social media campaigns were launched. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 148

Social Media Media Content Case Study 148

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Adobe Experience Cloud Blog

APRIL 5, 2013

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. 10% was sharing.

Facebook 48

Facebook Top of Funnel Marketo Content 48

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Are you just adding to the junk?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth.

Case Studies 105

Case Studies Case Study Twitter Studies 105

LeadSquared

AUGUST 19, 2014

So, after the Facebook’s newsfeed filtering algorithm that caused organic reach to drop for brands , Facebook is up and flexing its muscles yet again. If you haven’t heard about it yet, it is this: [Tweet “No hiding content and contests behind “Like Gates” anymore is Facebook’s newest verdict!”].

Paid Content 52

Paid Content Facebook Ad Exchange Stats 52

KoMarketing Associates

JULY 1, 2014

“Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: May 29, 2013. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. And a lot of people talk about it and share it irrespective of whether they are the intended target audience. Let's call your initial set of customers (target audience): custs (0).

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Videos. In Oktopost, you can now post videos directly to Instagram from the post-console.

Video Marketing 60

Video Marketing Knowledge Base Privacy Facebook 60

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Facebook for B2B Marketing? Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Digilant

FEBRUARY 10, 2022

Take Oreo’s viral ad of 2013, for example. ” Within the span of the game, the post led to 15,000 retweets, 20,000 likes on Facebook, and 34,000 new Instagram followers. Automatic Content Recognition. Target super bowl content (i.e. Do some of these events coincide with your target audience? No problem.”

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

MARCH 28, 2017

Though most financial firms face strict regulations when it comes to providing financial advice, educational content has blossomed as one of the most popular and effective types of content for marketers. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. Know your audience.

Education 101

Education Linkedin Practices Best Practices 101

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. Continue the conversation on our Facebook or Google+ pages. Image via BigStockPhoto.com.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Connect with your audience. But consistency is key when it comes to growing an audience. Jump ahead.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

ViewPoint

MARCH 20, 2014

Which is relevant when you''re selling social media management software. The content does not speak to any pain point or need the customer is facing. It quickly became the most popular content on my site. Because it''s hyper specific content. Because it''s hyper specific content. The leads came from a webinar.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

MAY 1, 2015

Google search will return links to content and pages in the app—not just keyword hits on the app’s download page. Unplayable content. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. Faulty redirects. Going Forward.

API 166

API Mobile Marketing Deep Linking Google 166

Hubspot

FEBRUARY 14, 2024

Plus, insights into how the best emails perform and what your audience wants from you. Know your audience. Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. What I like: A direct channel to speak with your audience builds and nurtures connections.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. Content Marketing. Content marketing is like a marathon.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111