Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Are they targeting the right audiences? Test landing pages for conversion. Video Marketing.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off.

Facebook 98

Facebook Practices Best Practices Privacy 98

Convince & Convert

DECEMBER 20, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Marketing Insider Group

JULY 16, 2013

I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? But the bottom line is to build and nurture an audience of people with similar interests or goals. I know I am! Strategy'

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

The Forward Observer

OCTOBER 27, 2023

Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Find out how to craft meaningful moments tailored to any audience you are targeting. Don’t settle for average events that leave your audience feeling bored and uninspired.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Customer Experience Matrix

MARCH 16, 2016

For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. The company was started in 2013 and officially released its product on March 1 of this year. You can call this Account Based Marketing if you like; Mariana does.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

DECEMBER 11, 2013

The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). 4 Reasons Why Content Marketing Should Care About Audience Development by iMedia Connection. ** 5 STARS. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). Read this article to find out how to gain more sales by captivating your audience’s attention. Each month, an enormous amount of content is published on marketing. By Mark Gavalda, MandLoys.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

flux.la

MARCH 25, 2021

Way back in 2013, a social media article on Business2Community.com stated that “connecting breeds loyalty,” implying that companies could seek to connect with customers via social channels. audiences’ trust. On the contrary, free gaming will provide users with a way to get familiar with both specific games and individual platforms.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Don’t Talk Down to Your Audience. Ask plenty of questions, but don’t talk down to your audience.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. The Sherpa team asked their blog audience to rank the best marketing blogs out there. And how do you build a firm that engages your audience? Each month an enormous amount of content is published on marketing. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

KoMarketing Associates

OCTOBER 10, 2013

Instead, the new metrics evaluate social media strategies in terms of audience-building, brand awareness, and customer relations.”. By understanding what your audience doesn’t like, you can avoid giving them what they don’t want and focus on giving them what they do want. Events Search Engine Marketing Blog Universal Search'

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. We have a responsibility to educate our audience, not plug products. That’s what drives audience loyalty and business results in the long run.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Leading Results Rambings

SEPTEMBER 8, 2013

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. You can do that by knowing your audience a bit better, and pandering to them a bit more. And they were awesome for doing so. . Apparently, that’s not that tough.

Viral Marketing 69

Viral Marketing Advertising Mediums Creativity Advertisements 69

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. Frozen is an example of how the right kind of story can attract the right kind of audience. Then assemble it in a way that will be meaningful for the audience.”

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

KoMarketing Associates

JUNE 18, 2013

The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. The great news is that’s exactly what happened when I left SMX Advanced last week. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. Frozen is an example of how the right kind of story can attract the right kind of audience. Then assemble it in a way that will be meaningful for the audience.”

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. Frozen is an example of how the right kind of story can attract the right kind of audience. Then assemble it in a way that will be meaningful for the audience.”

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them. Social shares and followers don’t always mean a direct line to your audience.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your brand is the combination of your reputation and visibility in the marketplace, and needs to be relevant for your target audiences. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Parse.ly

OCTOBER 22, 2018

Ignited in 2013 by then-president Drew Faust, One Harvard centered around the mission of fostering a culture of cooperative innovation, inspired by the notion that the university as a whole is greater than the sum of its thriving parts. We have tools to measure a broad range of things, including where audiences are coming from,” he says.

Content 67

Content Newsletter Bandwidth Analytics 67

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Deepens audience connections. Provides more audience insight.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315