KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Should I Build Links Using Article Directories?

Link Building 120

Link Building Paid Content Google Advertorials 120

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers. How Google Is Penalizing Native Publishing Programs. What Marketers Can Do.

Advertisements 100

Advertisements Advertising Google Work Management 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Twitter took off at SXSW in 2007 as literally just a feed of updates. Then Twitter. The Second Era of Social: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Use of images and substantial articles or blog posts are the new winners. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. Is the #1 listing on Google being pushed even farther down the page? This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

AUGUST 2, 2018

As you might’ve guessed from the title of this article, at a bare minimum, social media requires a great deal of dedication. They’ll Google You. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? It’s Incredibly Time-Consuming.

Social Media 143

Social Media Media Marketing Management Allocation 143

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Here is what happened when Google tried a search engine without links ).) Not great but it’s a start.

SEO 167

SEO Correlation PageRank Social Media 167

Convince & Convert

JANUARY 2, 2014

Share Images on Twitter: Increase Retweets by 150%. Since Twitter announced inline images , we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. We often do this on Twitter as well.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

BenchmarkONE

JULY 20, 2022

As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. If you want to learn new productivity hacks, you should follow her on Twitter, where she posts bite-sized productivity tips. . He’s the CEO and founder of Foundation Marketing and Hustle and Grind eCommerce store.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! The 2nd biggest theme of this year’s articles and the 2nd most popular post was also a definition post. I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

MARCH 30, 2020

Serial entrepreneur David Skok , suggests two models for viral growth in the marketing world in his article in ForEntrepreneurs. Every time I have looked at other blog articles or formula for Viral Growth, they appear to have gotten this part of the calculation wrong." Think online collaboration tools like Google Drive.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 9, 2012

, a new feature launch, and tips for planning your marketing in 2013. The Instagram-Twitter Saga Highlights a Good Lesson About User Experience, as Reported by TechCrunch. Okay, here's a quick recap of the latest social networking saga you may have gotten wind of this week: First, Instagram pulled its Twitter Cards integration.

Twitter 28

Twitter Planning Marketing Management Template 28

Marketing Insider Group

MARCH 5, 2013

Please follow Paula online on Twitter , LinkedIn and Google+. In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand.

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Hubspot

MARCH 3, 2015

Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously. American actor Nelson Franklin gets us.

Twitter 28

Twitter Paper Social Media Impressions 28

Biznology

JULY 3, 2013

According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. Create compelling content that is useful for your web visitors and you are well on your way, towards practicing good SEO 2013-style. Google knows this!) Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Learn how to increase SEO using Google Trends here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. At the time of publishing this article, the world is in the middle of the global COVID–19 pandemic. LinkedIn’s optimal content size favors landscape media, which is also great for Facebook and Twitter.

Education 102

Education Linkedin Practices Best Practices 102

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. Instagram Stories. What is position zero though?

Trends 84

Trends Planning Lead Scoring Lead Ranking 84