Lenny's Newsletter

AUGUST 29, 2023

Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. compliance, internal transparency) Company’s unique way of working (e.g. And exactly like the book Crossing the Chasm suggests, we thought, let’s get this small group working and get them excited.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ClickZ

FEBRUARY 21, 2020

And described the deep technical nature of Amazon’s infrastructure work in a paper about Amazon’s Dynamo, the storage engine for the Amazon Shopping Cart. Jay also works closely with advertising partners to innovate a suite of self-serve tools that provide greater insight and access to the audience on Spotify.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Customer Experience Matrix

FEBRUARY 17, 2015

I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. External systems access profiles via SQL queries against HBase, API calls, or file transfers. You would also have noticed that category had only two members, Aginity and NGData.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3, Social Analytics.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

chiefmartech

SEPTEMBER 21, 2018

As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution. Capital has to go somewhere.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. Here's a good visual on how the load journey works: From Google. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " How to Get One of the Fastest Sites on the Open Web.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. Here's a good visual on how the load journey works: From Google. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " How to Get One of the Fastest Sites on the Open Web.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. Here's a good visual on how the load journey works: From Google. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " How to Get One of the Fastest Sites on the Open Web.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

ClearVoice

FEBRUARY 11, 2019

For example, 2013 brought us the plugin Google Analytics Dashboard for WordPress (GADWP), which over the years became the most popular plugin, changed ownership hands a few times, and was rebranded along the way. All you need to do is copy and paste your Google Analytics unique identifier code into the plugin, and it works.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Contently

SEPTEMBER 15, 2016

After Spiegel rejected Facebook’s 2013 offer to buy his company for $3 billion, providing better targeting to advertisers is a necessity for Snapchat if it wants to stay competitive in an industry that places a premium on data. From creepy to necessary. Snapchat’s bottom line should benefit as well.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Content Standard

NOVEMBER 22, 2014

In his recent book, Trendology , Kerns shares his findings after tapping Twitter’s API and pulling data from 106 brands—98 of Interbrand’s “Top 100 Companies with Twitter Accounts,” plus eight brands that are particularly active in RTM.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Valasys

OCTOBER 8, 2019

Zoho campaigns work the best in orchestration with the Zoho CRMs. Mailjet: The free plan from Mailjet, allows one to have access to unlimited contacts, APIs & webhooks. API & integration capabilities though are somehow lackluster as compared to the other platforms. Most of the features of the free version are limited.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Heinz Marketing

JANUARY 5, 2018

With BrightFunnel, we can see directly how all of our marketing programs work to drive pipeline and revenue. Matt: Why should marketers care about this, especially when tools today can be integrated separately in most platforms and through APIs? Matt: Wednesday was a big day for the announcement, but now the hard work begins.

Acquisitions 54

Acquisitions Account Based Marketing Marketing Automation Services ABM 54

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. Believe it or not, algorithms are really cool.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

APRIL 4, 2018

In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% To accuse this unhappy audience of "misunderstanding" how it works can easily (and understandably) be deemed as insulting. of what they pay for certain, eligible products. Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. We automate a lot of stuff.

Social Networks 48

Social Networks Social Media Conference Curation 48

Hubspot

FEBRUARY 10, 2017

2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours. In November, Snapchat worked with Square to create Snapcash , which allowed users to easily send and receive money directly from Snapchat into their bank accounts.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

BuzzSumo

JANUARY 5, 2016

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. Building a business takes consistent hard work.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Velocity Partners

AUGUST 20, 2018

That company was acquired last summer and I joined HubSpot as VP of platform ecosystem, helping HubSpot integrate and work better with all of these other amazing marketing and sales technologies out there in the world. ” Frankly, my response was always, “Yes please, because this is becoming a lot of work!”

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

APRIL 7, 2014

Your home or work Wi-Fi is probably safe to use, as long as you use the basic encryption that comes with most Wi-Fi systems. However, building an app that uses the Twitter API isn''t hard -- and hackers could use it to access your account if you let them. — Yahoo News (@YahooNews) April 23, 2013.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Customer Experience Matrix

AUGUST 18, 2018

It’s true that the variation causes confusion and means buyers must work hard to ensure they purchase a system that fits their needs. Reality: CDPs use modern technologies, such as NoSQL databases and API connectors. Pushing data into a CDP is much easier, although some additional work may later be required to make it usable.

Enterprise Management 191

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 191

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. Championing this profession from its inception to its modern-day maturity has been the most rewarding part of my work for these 10 years. 2013: Debunking 3 myths of agile marketing.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Customer Experience Matrix

JUNE 22, 2015

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. Tealium introduced AudienceStream in late 2013. Conventional tags go on Web pages.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

seo.co

FEBRUARY 11, 2022

The results someone sees in Seattle on their home laptop, work desktop or mobile device are likely to be very different. There are several major technologies all advancing in different lines, in some cases working together to integrate these changes: Search algorithm complexity. Social connections. Bookmarks and apps.

Personalization 98

Personalization Optimization Terms and Conditions Dwell 98

BenchmarkONE

JANUARY 25, 2023

Key Features: Email finder Job update alerts CSV & CRM enrichment Adapt API Technology data 6. However, the tool works best with SMBs and small sites, given its limitation to crawl up to 50 pages per domain. Key Features: Bulk email validation Email validation API Data enrichment Lead finder Tools to Qualify Prospects 17.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

ClickZ

JUNE 25, 2020

How do teams collaborate, iterate and edit their work? From 2013 to 2018, we really saw the idea of a “martech stack” enter our marketing vocabulary as technology providers stepped up to provide best-of-breed capabilities for every process. As companies create visual content, they must also properly manage the assets and processes.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. We did ground-breaking work for Coca Cola, the British government, and Barclays Bank. I moved to Brandwatch in 2013 and it’s been a wonderful adventure.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Martech

NOVEMBER 15, 2021

Founded in 2013, the company has 90 employees. Datorama offers an expansive library of 150+ API connectors that automatically interpret and classify marketing data, as well as other types of data like sales, weather, economic or survey information. Target customers. The company targets enterprise marketers across verticals.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Cold outbound works—it’s the second most common way to get your early customers.

Startups 52

Startups Work Management CPO Enterprise Management 52

Buffer

JANUARY 2, 2019

You can accomplish a lot of this by taking your audience behind the scenes and showing the work your business day-to-day. If you’re a service business, take your followers on a tour of your office or show your team working. The release of the WhatsApp business API in August 2018 will continue to be a total game-changer in the industry.

Social Media 111

Social Media Trends Marketing AI Media 111

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Working with Runzheimer, SnapApp created an assessment campaign targeted at decision-makers in the logistics space. . Example: Maersk. . Example: Runzheimer. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Working with Runzheimer, SnapApp created an assessment campaign targeted at decision-makers in the logistics space. Example: Maersk. Example: Runzheimer.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. You’ve brought a high level of technical sophistication to the marketing teams that you’ve worked with.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Sana Commerce

JUNE 2, 2023

Making the ERP and e-commerce work as one eliminates system silos, unnecessary complexities and compromises caused by mainstream e-commerce solutions. Security and Compliance It’s worth noting that both e-commerce platforms are certified for ISO/IEC 27001:2013 and PCI DSS, which is a significant achievement.

Comparison 52

Comparison Enterprise Management Work Management Marketing Management 52

accelerate agency

MARCH 29, 2023

So we’ve put together an explanation of how SaaS works and how to get started on discovering the ideal SaaS concept for your business. They have only a few employees and generally work in specialized niches, fulfilling one specific function such as SEO keyword analysis. Of course, finding the right idea can be a challenge.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

SpotMe Blog

MAY 4, 2021

Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. What is a Virtual Conference and How Does it Work? Work together on social media content and promotions. 6) Offer Every Opportunity to Network.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52