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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. So there’s more happening here than a simple data transfer or API call. This lets us join the trend to redefining CDP as a profile sharing system.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

As a developer or business owner, you might feel a burden to catch up with mobile trends. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. There Is No Cause for Panic. Check out Google’s helpful Mobile Guide for more information.

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NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. The profiles include both raw data and calculated metrics such as trends, exceptions, signals, affinities, predictions of fraud risk, churn likelihood, and next product to buy.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

In 2013, it raised another $11.5 The API is “milli-second” fast. Working with a customized version of Wordsmith to produce a natural language generation-based API, it plugged the API into its app to create customized, original on-demand reports for customers, using variables and rules they set up beforehand.

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What You Need to Know This Morning: June 14, 2013

Hubspot

Someone digging into Facebook’s Graph API code found some code that may pave way to a Facebook RSS reader. Well wonder no more: Google has launched a Trends visualizer. Aggregating the top trends from around the world, the trend visualizer shows you the most popular searches in real time. Glasshole of the Day.

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

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Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social

Adobe Experience Cloud Blog

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. Then I move onto a little social media activity, reading blogs, news, and trying to catch up with the trends in the industry.