chiefmartech
SEPTEMBER 21, 2018
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.
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Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.
Customer Experience Matrix
AUGUST 28, 2014
Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Formal release was in May 2014.
Adobe Experience Cloud Blog
NOVEMBER 16, 2012
There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.
Customer Experience Matrix
NOVEMBER 1, 2013
There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.
ClickZ
MARCH 19, 2020
30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. Secondly, we have a fantastic API. Since I started at Brandwatch, we’ve grown tremendously.
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