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5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Dynamic content strategies can be designed by integration with Customer Relationship Management (CRM) tools or as extensions or plug-ins of a CRM (with the help of an application program interface (API)).

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Founded in 2013, the company has 90 employees. trillion data signals per month, from client sales and marketing technology integrations to global newsfeeds and billions of pages on the open web. Key clients include Cummins, Land O’Lakes, Twitter, Marriott, Pernod Ricard and Ticketmaster. Target customers. Product overview.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 3) Application Programming Interface (API). 2) Analytics. 11) Call-to-Action.