Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Martech

JANUARY 4, 2024

LinkedIn: Kaleigh Moore (8K followers X/Twitter: Kaleigh (64K followers) Instagram: KaleighF (2K followers) Website: KaleighMoore.com Amy Porterfield An online marketing expert, author and instructor who helps entrepreneurs create and grow profitable online businesses, Amy is deservedly a name brand in ecommerce. In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. As we say in the video above, websites are on the way to becoming the AM radio of the Internet. Digital Passes TV in Share of Time Spent. tweet this). Mobile Usage = App Usage.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Of course, not every brand will rely on a website to sell their products.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Perform a Website Analysis. Google Analytics is a good tool to help with this exercise.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

JUNE 18, 2013

His team ran tests on five different websites to see whether social signals would influence search engine indexing and rankings. Chrome and Google Analytics had no impact on indexing. If an employee has a bio on another site, ask them to include a link to the company website. Facebook drives indexing and ranking within 7-8 days.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Goodish Agency

MAY 17, 2021

For Jim, the number one tool for any growth marketer is Google Analytics as it can indicate quite precisely how potential customers are entering your sales funnel. Start your CRO journey by looking at Google Analytics to see which landing page has a high bounce rate. CRO for SaaS Cheat Sheet. Download your FREE CRO for SaaS Checklist.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. In fact, you can even break it down further to see how each piece of content has performed. You get the picture.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . on your website? on your website 3 ways. on your website?

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

markempa

JULY 22, 2013

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JUNE 19, 2023

Combining AI and other advanced analytics techniques to improve decision-making. Deloitte ) Companies that use persona marketing have made websites 2-5 times more effective and easier to use by targeted users. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. If the feedback we received from participants is any indication, Optimization Summit 2013 was our best ever. Related Resources: Lead Gen Summit 2013, Sept. Shortened time to revenue.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. Disconnect Between Metrics: While marketers track website traffic and leads, C-suite executives want to see revenue impact.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SocialPilot

MARCH 12, 2024

Despite the fact that the internet was still in its early phase, the brand became a pioneer by directing viewers to the website. On the website, visitors could learn how to say “ Wasssup ” in over 30 different languages! If you are looking to take your marketing campaigns to the next level, try SocialPilot.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hinge Marketing

DECEMBER 3, 2014

That being said, utilizing proper keywords on your website and in your content is still extremely important and can still be useful in achieving greater search engine visibility. SEE ALSO: SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines. 6) Google Analytics. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

MAY 31, 2016

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. While the expansion of websites on the Display Network may seem positive, it will be important for advertisers, who currently are utilizing the Display Network, to make sure they pay attention to their current campaigns.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? 7) Google Analytics in Real Life. So why would websites do it with their marketing? Take a look, and enjoy reliving these marketing content masterpieces!

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

SpotMe Blog

MAY 11, 2023

They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. Whether you need new logos or a refreshed website design, the best MedComms agencies will deliver what you need. They also tailor their approach to complement internal departments and teams as needed.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Bound360

DECEMBER 4, 2017

On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. I think personalization came up for us around 2013, 2014. When we first started working with them, they would ask us, ‘What’s the goal of what you want this person to achieve on the website?’

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 11, 2013

And the website is usually part of this process. Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. How many website visits? When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. — Mike Volpe (@mvolpe) November 7, 2013.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. meaning that website visitors came from social directly).

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120