ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. Test their way into durable, long-term success. Step #2: Identify how testing can help achieve key objectives. Related Resources: Lead Gen Summit 2013, Sept. Think again.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Speaking of reaching engineers where and what content they consume, I once collaborated with the Director of Applications Engineering with a manufacturer of leak testing systems. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. So buyers really need to run their own tests to see what works for them. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Martech

MARCH 30, 2022

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013.

A/B testing 104

A/B testing Work Management Multi-Touch Attribution Marketing Management 104

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. Then, watch the data, and test on your own to determine what your audience responds to. When testing incentives, don’t just look at new subscribers.

Marketing & Strategy 95

Marketing & Strategy Burn Rate Content Landing Pages 95

Customer Experience Matrix

NOVEMBER 5, 2015

Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Check out the report’s free excerpt.).

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Beyond all that, my February notes include some vague but intriguing mention of automated analytics to help marketers do more effective lead scoring, segmentation, and workflow design.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. A/B Test on Social Networks. Since we usually post the same content to Twitter multiple times, we take advantage of this opportunity to test out what headline works best for the blog post.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

markempa

DECEMBER 29, 2014

Namely, this means diversifying your leads, establishing a schedule of when you’ll address said leads and testing every element in this process. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Put you customer first. Utilize storytelling in your call scripts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Digital B2B Marketing

DECEMBER 22, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Media Buying 7.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Media Buying 7.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Litmus

OCTOBER 5, 2022

That was in 2013, when I lived in Brazil. You can see live results after sending an email campaign: this sparks my excitement because I can follow the data , and the data itself will show whether I’m doing the right thing (or not), how I can improve, A/B test —all these kinds of things. He said “Don’t worry, we’ll teach you.”

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Valasys

OCTOBER 18, 2022

There is also a free plan that be used for testing; however, it also includes 5000 page views per month, so if the traffic is lower, you can use it indefinitely. It has been set up more than 1,483,000 times since 2013, and leading WordPress experts from all around the world rely on it. NitroPack vs WpRocket Pricing. NitroPack Pricing.

Adsense 40

Adsense Lead Scoring Lead Ranking Best Practices 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey. Overwhelmingly, marketing leaders indicated they thought they did.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

SugarCRM

DECEMBER 11, 2013

Testing Deliverability. Web Analytics. Social Analytics. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Behavioral Targeting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JULY 27, 2016

In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. It is better to use it as an extra testing channel to supplement a company’s Baidu program and leverage the ROI, rather than to start with it exclusively. B2B Marketing Takeaway. Overview of Qihoo 360. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo! QA test web fonts in your emails Did you do it right?

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. That seemed like a risky move, especially considering Netflix execs greenlighted the show without even seeing a pilot or test-marketing it with viewers. Image attribution: Corinne Kutz.

Enterprise Management 86

Enterprise Management Content Marketing Brand Identity Branding 86

Litmus

MARCH 11, 2016

Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. Outlook 2013 : 27%. This data is derived from over 13 billion opens collected worldwide with Litmus Email Analytics between February 1, 2015 and February 28, 2016. Mail : 3.0%. Outlook.com : 2.1%. Windows Live Mail : 1.3%.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Hubspot

SEPTEMBER 19, 2018

The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. You'll see us test this in the coming weeks. Read full story >> 2. Big Tech to Appear Before the Senate. Government's reaction.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69